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Magic Lasso Adblock — A free and efficient ad blocker for the iPhone, iPad and Mac
Magic Lasso is a free, efficient and high performance ad blocker and content blocker for the iPhone, iPad and Mac with native Safari integration.
With Magic Lasso, pages load over 20% faster, use 10% less bandwidth and improve your battery life. Experience a cleaner, faster web browsing experience – without ads, pop-ups or user tracking.
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Andrew Brodsky
Looks interesting. I have used many like this and will see how it compares.
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Why would anyone use this over all the other adblock solutions? Like Ghostery, AdGuard, and Fyde. AdGuard comes as a free browser extension, as well as a paid app.
What's the added value of the subscription? I understand it is optional, but how does it make sense in a market where there are great free and paid alternatives (Wipr, uBO, 1Blocker, Ka-Block!, Purify, etc)
@omtnt As you note our standard ad blocking functionality is free. Our goal is to make the best ad blocker available for the iPhone, iPad and Mac with continual updates, a great UX and valuable features.
To be able to do this we need to be funded and sustainable somehow. The optional Pro subscription enables us to continue to develop the product and provide it for free for users who can't afford it or don't see the value (yet) to subscribe.
So the subscription both supports ongoing development and provides extra functionality such as automated daily background updates. We've got lots of great additional Pro features planned in upcoming releases too.
Not all 'free' alternatives are as transparent about their funding model. Open-source approaches are good, but some approaches are funded by advertisers – in these cases these apps actually let some advertising to be displayed (as long as they've been paid by those particular advertisers).
We hope that our funding model aligns our incentives with that of our users.
This is the first ad blocker I’ve tried. Didn’t think it would be so easy
Pros:Super easy to install, works instantly!
Cons:None that I’ve come across
Hi Product Hunters,
Having recently left my full time job, I had the spare time & opportunity to focus on what to do next.
Individual's security and privacy is an area that I am very passionate about, so I created Magic Lasso to help people ensure they are safe and secure when using the internet.
Magic Lasso was developed to provide a counterpoint to advertising on the internet and to put control and power back into the hands of individual users. It’s a small step towards solving the problems with advertising, privacy and security.
More on the reasons for launching the app can be read in our post “The problem with internet ads”
I hope this is a tool PH’s will love to use everyday.
@mbickham how is this different from all ad blockers currently out there? I use uBlock Origin since it's the most feature rich I've come across and works great. Any reason to switch?
@anna_0x Our goal is to create the most user-friendly and platform-native iOS and macOS adblocker available. A few reasons why Magic Lasso is better than some other alternatives:
– Our ad blocking technology uses the native and supported iOS and macOS Safari content blocking APIs. This means the blocking is very efficient, we we don't have access to browsing history and these APIs will have ongoing support by Apple in the future. Some other adblockers utilise VPN based ad blocking or other browser extension mechanisms which allows tracking of visited web pages, can have security issues, and is not supported by Apple on iOS.
– We have very strict privacy and security policies and cannot see any web pages that our user's visit. We do not store any user data or have a data-based business model.
– Our app is completely user funded and not advertiser funded (unlike some other adblockers such as Adblock Plus). This means we can make product decisions that are better for our users and subscribers as opposed to advertisers.
– We are continually improving both the ad-blocking rules (on average we release a new update at least every week) and apps for both iOS and macOS. Since soft-launching we've quickly iterated and released over 20 app updates in less than 12 months.
– Standard ad-blocking functionality is, and will always be, free. We have optional Pro features which support our ongoing development and provide some more advanced functionality for those users who want that level of control.
Thank you for your interest - I hope you give it a try to see if it suits you better than some other options available.