LEGO Worlds — LEGO's Minecraft competitor

@russfrushtick I'm very curious to hear what you think. I also wonder if today's kids have as strong of a brand affinity to LEGO's as my generation.

@rrhoover @russfrushtick Everybody knows LEGO, not only as traditional building but as characters via other media.

@rrhoover my 6 year told f$cking loves LEGOs but spends loads of iPhone-time on Minecraft. LEGO Worlds is going to be epic.

@rrhoover @russfrushtick maybe not as strong, but it's well liked. I can't see any other reason for a company such as Lego making a move like this.