Prioritize based on REVENUE impact, Ask AI answers with QUOTES, and better analysis!

We’ve shipped big three drops that make turning feedback into shipped features even easier:

See the real dollar impact of every insight!

Insights now show deal size tied to each customer request. Sort your backlog by revenue impact, focus on the biggest upside, and watch your CRO do a happy dance.

Ask AI… and get the receipts

When you hit Ask AI, answers now come with verbatim user quotes. No more “trust me, bro” summaries. Get more context on what users said and share screenshots with skeptics.

Powered by the latest GPT‑4.1 models

We swapped in OpenAI’s new GPT‑4.1 family across Kraftful. Expect sharper analysis, faster responses, and smarter grouping of insights.

In true Kraftful fashion, our Eng team crushed the model adoption speed record on Monday:

• 10:00 am – OpenAI drops GPT-4.1 models in their API

• 10:52 am – First Kraftful test shows major improvements analyzing user feedback

• 1:57 pm – GPT-4.1 models tested & live inside Kraftful

These models aren’t even in ChatGPT yet. But you can try chatting with them in Ask AI.

Oh, and this product update was actually written by the new o3 model that launched yesterday. It’s incredibly sharp. We plan to roll it out for custom use cases on our enterprise plans. Interested? Let’s schedule a call.

Recent updates:

We’ve rolled out several updates in the past few months. Here are the highlights:

• New integrations with Freshdesk, Discord, Salesforce Service, Gong, Intercom, Zendesk, HubSpot, Reddit, Twitter (aka X), Amazon, and Slack channels.

• Ability to hash PII on enterprise accounts. Reminder: we’re SOC 2 Type 2 compliant!

• All your original user mentions now automatically translate to English or your preferred language!

• Connect Slack to get weekly updates on what your users need or already love posted to any channel.

• A visual chart of trends across your feedback sources over time.

• Turn insights into PRDs and user stories and sync to Jira or Linear

• Organize insights into projects and create a roadmap with Now, Next, Later.

• AI-generated surveys and user interviews that collect and analyze feedback from thousands of users in minutes.

• Improved analysis with the new o3-mini-high model.