Garry Tan

Kraftful 4.0 — The AI-native way to build products

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💡 Learn what users need from AI analysis of support tickets, calls, reviews & more
💬 Collect more feedback via AI-powered interviews & surveys
Take action with AI-written PRDs and user stories that sync to Jira / Linear

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Yana Welinder

Hey Product Hunters! 👋


Excited to launch Kraftful 4.0—the AI-native way to build products! Kudos to @garrytan for hunting our launch. 


Two years ago, we launched our scrappy MVP here with a big belief: user research shouldn’t be an ad-hoc academic exercise—it should be central to product development and accessible to every PM, designer, and engineer.


On day one, we were blown away seeing paying customers sign up. Demand was so high, we broke every API rate limit. But we knew we had much more work to do.


Since then, we’ve spent two years talking to customers daily and shipping relentlessly.

Today, we serve well over 50,000 teams—from Stack Overflow, Miele, GoPro, Labelbox, Datadog, Revolve, Monarch Money, Tubi, and many more. These teams have saved hundreds of thousands of hours of manual review, using Kraftful to analyze millions of pieces of feedback. One of our customers recently used Kraftful to collect and analyze survey responses from over 65,000 users in a few days 🤯

🚀 Our unique approach earned Fast Company’s Most Innovative Company award and features in top product newsletters & podcasts. It’s been a wild ride!

Kraftful 4.0 is a complete AI-powered product research & strategy solution:

💡 Learn what users need from AI analysis of support tickets, calls, reviews & more

💬 Collect feedback via AI-powered interviews & surveys

📄 Strategize with AI-written PRDs based on real user insights

Assign work with AI-written user stories, synced to Jira & Linear

😍 See the big picture with a visual overview of feedback themes over time

Try Kraftful 4.0 and let me know what you think! 🚀

P.S. Have fun spotting where we assigned some work to @chrismessina in our launch visuals 🙃

Chris Messina
Top Hunter

@yanaw oh no! I've been assigned a user story!! LOL


Congrats on the launch — this looks exciting!

Yana Welinder

@chrismessina Thanks Chris 🙌

Dineshan
Launching soon!

@garrytan @chrismessina @yanaw Love how you’re making user research effortless and actionable. Congrats on the launch

Sonu Goswami

@garrytan @chrismessina @yanaw Smart AI for product insights!

Sonu Goswami

@garrytan @chrismessina @yanaw Gr88 concept. All the Best!

Business Marketing with Nika

Happy to see tool that helps to make decision making based on feedback, data and suggestions. Bonus points for so many integrations. :)

Yana Welinder

Thanks@busmark_w_nika ! The integrations make it really delightful to get all the data and then sync Kraftful user stories to Jira / Linear. Glad it's helpful!

Shauna Prussin

@busmark_w_nika Thank you, Nika!

Wayne Liang

What a coincidence that we are launching on the same day lol!
Nice video Yana!
We are right after you 🤓 - https://www.producthunt.com/posts/heygen-ios

Yana Welinder

Thanks @_wangliang_! Had so much fun making the video with HeyGen 🙌

Marat
This should make it much easier to integrate user research into the design process. People pay lip service to it but, in reality, it's often skipped due to time constraints.
Yana Welinder

@outofelement Yes! We want to make it impossible to not act on user feedback. Thanks Marat!

Shauna Prussin

@outofelement absolutely agree!!

Ediiiiie

I keenly feel how painful it is in the process of designing products without user feedback, just like walking in the dark. I am very happy to see that this product makes the collection, analysis, and summarization so simple, improves efficiency in various aspects, and helps us build better products.🎉🎉

Yana Welinder

Thanks@edicook! Really appreciate your support.

Shauna Prussin

@edicook Build better products is the way to go! Thanks for the kind words!

Michael Vavilov

Already v4.0! Congrats on the launch!

Yana Welinder

@michael_vavilov Thanks! Yes, can't believe!

Shauna Prussin

@michael_vavilov thank you!

This is exactly what product teams need! Analyzing support tickets, reviews, and user feedback is often messy and time-consuming. Automating this with AI could save hours of manual work! good job 🙌

Yana Welinder

Thanks @hamza_afzal_butt! So glad it's resonating and appreciate your support.

Shauna Prussin

@hamza_afzal_butt couldn't agree more! Thank you!!

Kavir Kaycee

All the best for the super launch!

Yana Welinder

@kavir Thanks Kavir! Appreciate the support 🙌

Shauna Prussin

@kavir Thank you!

Maria Anosova 🔥

Looks pretty cool and actually feels useful. Definitely worth keeping an eye on. Congrats on the launch 🥳

Yana Welinder

Thanks@maria_anosova! Glad it resonates and appreciate the support on our launch!

Shauna Prussin

@maria_anosova It's definitely useful :) Come check it out and thank you for the congrats!

Kay Kwak
Launching soon!

It’s amazing that the whole process is integrated—it looks super useful! Also, I really love the UI design! Huge congratulations on your launch! 🎉

Yana Welinder

@kay_arkain Thanks Kay! Our goal with the design was to make something product teams will love to do all their work in. Glad to hear it's resonating :)

William Scott

This looks like a game-changer for product teams! Love how Kraftful 4.0 takes user research from a tedious process to an AI-powered workflow that actually helps drive product decisions. The AI-written PRDs and user stories synced to Jira/Linear are a brilliant touch—so much time saved.


Curious—how does Kraftful differentiate insights from noise when analyzing large volumes of feedback? Also, any plans for deeper integrations with customer support tools like Zendesk or Intercom? 🚀

Yana Welinder

@williamrobertscott We have direct integrations with Zendesk and Intercom! Give it a try :)

We have a multi-step analysis process that identifies and extracts product insights and groups them, ignoring the noise. Yesterday, I had a customer call that lasted for an hour, but only had 3 real feature request. Kraftful gave a list of 3 feature request (and 3 other lists of insights). Superfast and actionable!

Ruben Lozano

Congratulations Yana!

Yana Welinder

Thanks @rubenlozanome! So grateful for your support! 

Mikita Aliaksandrovich
Launching soon!

Congratulations on the launch of Kraftful 4.0! It's amazing to see how far you've come, transforming product research into something so accessible and efficient with AI!

Yana Welinder

@mikita_aliaksandrovich Thanks Mikita! Appreciate the support and for following our journey :)

Shauna Prussin

@mikita_aliaksandrovich Thank you, Mikita!

Shreyansh Saurabh
Congratulations Yana and team on yet another successful launch.🍾 You guys are such an inspiration!
Yana Welinder

Thanks@shreyansh_saurabh! Really appreciate your support! 

Liang-Bin Hsueh

@yanaw just tried! love the AI interview and followup questions!

Yana Welinder

Thanks@hlb! Appreciate your support!

Veronica Prilutskaya

Congrats on the launch 4.0!!

Love the video! 🚀🚀🚀

Shauna Prussin

@vrcprl Thanks so much, Veronica!

Elias Stråvik
Congrats on the launch of 4.0 Yana & team - always love following your progress! 👏🇸🇪
Shauna Prussin

@eliasstravik thank you, Elias!!

Sanjai kutty ✨
Great use case Yana! I love the feature request to story option. Good for product teams!
Yana Welinder

@sanjai_kutty1 Thanks Sanjai! So glad it resonates.

Daniel Zaitzow
Launching soon!

@yanaw @renat_zhilkibaev @dezbah Killer product (I know not your first launch haha!) I am curious how you really started getting that visibility on day 1.. we'd all love to learn how to replicate!

Yana Welinder

Thanks @dzaitzow! In the early days, we mostly got visibility via Twitter/X. I had a few viral tweets that ultimately got us featured in product newsletters and podcasts.

Matthew Wright
Launching soon!

Well done is is a pretty darn cool product!

Yana Welinder

@matthew_wright Thanks Matthew! Really appreciate your support.