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Elissa Craig

Podcasting SaaS & Solo Marketer

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Hi all! My name is Elissa.

I work for a startup called Headliner. Our bread and butter is helping podcasters create social video to help grow podcasts. However, we've broken out of that box and continue to do so in new, exciting ways (hence getting on PH 😉)

Anyways, we've got a lot going on and I AM marketing for the team. I would love to learn more about how to have a successful launch day here on Product Hunt from the people who actually use the tool! No tip is too small!!!

Context: I did a rushed launch a few years ago. I got a basic crash course but would LOVE to be more intentional this time around.

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Oleksandr Naumov

Hey Elissa! 👋 Congrats on the Headliner launch! It's awesome to see podcasters getting the tools they need. Launching on Product Hunt can definitely be a wild ride, but it's totally worth it. The best advice I can give is to be super responsive and genuinely engage with the community. People here love to see the creators involved. Good luck!

Elissa Craig

@oleksandr_naumov Thanks so much for the kind words and tips!!!

This is our first tool that is not focused as much on the creator side as it the consumer side. Interested to see how this goes.

When I first started I helped launched one of the SaaS tools here on PH, but that was yearrrsss ago. Hoping to improve and learn more about PH this time around. :)

Nika

Hey Elissa, nice to see you there + I am in content creation (video podcasting) too.


Re Product Hunt – be present here as well as on social media and communicate with people in DMs lot. Not only because of this launch. :)


I have seen like many people coming from well established profiles and curated content :)

Elissa Craig

@busmark_w_nika Awesome! Always great to meet podcasters. :)

Thanks for the tips!!