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Matt Roe

Campaign Assistant by HubSpot - AI-powered landing page, marketing email, & Google ads copy

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HubSpot's new AI-powered Campaign Assistant tool allows you to generate landing page copy, marketing email copy, and Google Ads copy for free. It's as simple as inputting your campaign's topic, key selling points, and choosing a tone of voice.

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Matt Roe
Maker
📌
Hey all, I'm Matt (the face in the video). We're so excited to release Campaign Assistant! Now you can make marketing assets in minutes (or even seconds) with our new tool. Our mission was to help small businesses who are strapped for time to create their marketing assets, so the creative process doesn't become a blocker for great and effective campaigning. Right now, Campaign Assistant can: 👉 Write your Google Ads (taking keywords into account!) 👉 Write your landing page content 👉 Write your marketing emails We're looking at adding more functionality very soon, including more asset types (social ads, different ad formats), as well as automatic creation of landing page and marketing email drafts in your HubSpot account. All for free. Please let us know any questions or feedback! Thanks, Matt.
Dharmesh Shah
@matt_roe1 Congrats on the launch! I'm biased, but love to see more and more A.I. products from HubSpot -- especially the free ones.
Matt Roe
Maker
@dharmesh Thanks Dharmesh. Just wait until we build even more free AI powered features to help business builders! 😎
Axel Borry
💡 Bright idea
Great addon into Hubspot 🔥. Usually, I do all of this outside the tool, so it's an excellent way to keep my productivity live. Quick question: Can we enter our marketing information once and then choose which assets we would like to produce... It will be great to be able to create several assets at one time.
Matt Roe
Maker
@nickyborry right now you input your campaign info once and create the asset you choose, in two clicks you can use that same campaign info create a new asset (and you can also tweak the campaign info accordingly). So for example, you create some Google Ads and an accompanying landing page. If you wanted to create a new set of Google ads targeting different keywords and a separate landing page as part of the same campaign, you can create a new asset and tweak the info (e.g. keywords, key messages), and get a whole new set of assets in seconds. We toyed with a bulk creation (and it'll probably come soon!), but we were conscious of overwhelming users with irrelevant assets when they didn't ask for them. We will likely find a middle ground where you can multi-select early on in the flow, and still have the flexibility to delete/create more assets as needed. Thanks for the comment 😄
Axel Borry
@matt_roe1 Thanks for the answer - this middle-ground strategy is better not to overwhelm users. Congrats on the launch 🔥
Aja Frost
There are lots of GenAI tools out there, but this is one of the first that lets you easily create complementary assets across platforms in a few clicks. Congrats on the launch, team, it's a great product.
Amanda Kopen
Maker
Copywriting can take up the bulk of time when creating a marketing campaign. Looking forward to all the time this can save marketers and business builders!
Bianca D'Agostino
😹 LOL
Now THIS is AI-mazing. I just tested out the email marketing copy generator -- the experience is so simple but the results are top-notch 😎
Matt Roe
Maker
@bianca_dagostino Great to hear. Extra kudos for an AI joke.
Justin Champion
💡 Bright idea
Congrats on the launch, team! Launching campaigns is such a hard task for businesses (especially smaller ones). I definitely see this tool helping people to organize things. I could see a content repurposing feature in the future to help people create more content for different distribution channels. :) Keep up the good work!
Matt Roe
Maker
@justin_champion1 I'd love. a content repurposing tool. We actually spoke about that in the early days of Campaign Assistant, but opted to help people create from zero. Maybe it could be an added feature in the future 🤔
Rory Hope
There's real change happening. I can see how generative AI tools like Campaign Assistant are going to empower small businesses to compete with the big players. Excited to see Campaign Assistant in the wild!
Ben Harmanus
The Ad Assistant is what I love the most about Campaign Assistant. Writing ads for Google is such a repetitive task. So happy it can be automated and save so much time!
Tanmay Parekh
All the best for the launch @matt_roe1
Matt Roe
Maker
Thanks for your support @parekh_tanmay :)
Ayesha Awan
Wow, AI-powered automation can save time and energy when it comes to writing copy.🚀
Matt Roe
Maker
@ayesha_awan1 thanks for your support with our launch :)
Anirudhha
Its a versatile tool empowering businesses with seamless customer relationship management, marketing automation, and sales enablement, all in one centralized platform, fueling growth and success
Matt Roe
Maker
@anirudhha_56 thank you for your support!
Aakanksha Kabra
I don’t think AI is missing out anything. This was superb. Congratulations 🚀