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Aja Frost

AI Search Grader - Analyze brand awareness & sentiment across AI chatbots

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AI Search Grader takes the guesswork out of analyzing how your brand shows up in LLMs like ChatGPT. It engineers the right prompts for you and contextualizes your brand performance to make Language Model Optimization (LMO) simple.

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Aja Frost
Maker
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Hey all, HubSpot is launching a free new tool called AI Search Grader. We designed this tool so anyone can easily understand and improve their brand’s visibility and perception on AI search engines — which is otherwise a manual and time-consuming process that relies on a fair bit of prompting expertise. When you run a brand through AI Search Grader, you’ll get a breakdown of its overall performance, including sentiment and share of voice versus its competitors. (You can also directly run your competitors through AI Search Grader to see how they’re doing.) HubSpot’s team of AI and SEO experts created AI Search Grader’s prompt logic. It’s based on the most common questions prospects and customers use for research. If you give it a try, we’d love to get your feedback in the comments. Thanks!
Matt Roe
So excited to see how this evolves. Congratulations on the launch!
Aja Frost
Maker
@matt_roe1 Thanks Matt!
Star Boat
This sounds intriguing, @ajafrost! I'm curious about how the AI Search Grader compares to existing SEO tools in terms of metrics and insights. Can it actually provide actionable strategies or just surface-level comparisons? Looking forward to trying it out!
Aja Frost
Maker
@star_boat Thanks, Star! I'd say this is less of an "SEO" tool than an "AI Search" tool — although there wasn't a category for "AI Search" on Product Hunt, which I guess is the drawback of category creation! LMO is a very new space, but AI Search Grader will illuminate the areas AI search engines have less information about you than your competitors so you can address accordingly — whether that's creating new content, updating your Wikipedia page, participating in Reddit and Forum conversations (which we know weigh heavily in LLM datasets)...
Amanda Kopen
Maker
This tool is great for any SEO or business owner trying to navigate the Search landscape these days. With ChatGPT, AI Overviews in Google, and many more LLMs that people use, it's confusing to understand how your company appears in AI results. We'd love to hear your feedback!
Rory Hope
Maker
Excited to see this one in the hands of the ProductHunt community! AI Search is the wild west, and tools like AI Search Grader will hopefully help business owners and marketers alike get a better grasp on how they're doing, and what they need to do to improve.
Aja Frost
Maker
@rory_hope AI Search is *definitely* the wild west — it's hard to understand what prospects and customers are seeing when they do research, let alone how to influence the results.
Sylvain Charbit
AI Search Grader feels like a compass, arriving at just the right time! It’s exciting to see how this tool will help us grow with AI, always pointing us towards true North. Congratulations on this valuable addition to the HubSpot universe!
Aja Frost
Maker
@sylcha_hubspot Thanks Sylvain :)
Nicholas Alexander Green
Hey Aja! This sounds like a super handy tool. The breakdown and competitor comparison are just what I need. Really curious how accurate the sentiment analysis is though. Congrats on the launch and can't wait to see how it evolves!