p/growth-design-case-studies
Product tips in a comic book format
Greg Isenberg
Growth.Design Case Studies v2.0 β€” Product tips in a comic book format
Featured
218
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43+ product case studies that show how to use psychology to create experiences that users love. Learn the top tactics (and mistakes) from companies like TikTok, Adobe and Amazon.
Replies
Catalin Zorzini
love these guys! great insights! would love a way to comment / interact with insights rather than just "consume" great work!!
Dan Benoni
@zorzini that's a great idea Catalin, we've been discussing a similar possibility. Just to be sure I understand: 1. Would you expect the comments to be embedded "in" the case studies themselves? 2. Could you give a quick example of what the ideal experience for this would look like for you?
flo merian
Growth.Design is one of my favorite resources to benchmark user onboarding best practices, learn how to leverage human psy, and level up my skills as a marketer. It's insightful and fun to read. Keep up your great work, @danbenoni @louisxavierl πŸ™Œ
Dan Benoni
@louisxavierl @fmerian Thanks, there's more good stuff coming soon Florent πŸ‘! Stay tuned. P.S. I'm curious, would you be interested by the idea shared in my Q1 question above (sharing our behind-the-scenes)?
flo merian
@danbenoni Q1 β€” Why not. Q2 β€” I love your cheat sheets, and I'd love to have them in a format compatible with my tools. How about a Notion page instead of a Google doc? Also, I miss your bite-sized Gems. They were so insightful and actionable!
Louis-Xavier
@danbenoni @fmerian Make sense! We're big Notion users too.
Johan Steneros
Awesome resource, I'm adding it to my bookmarks.
Dan Benoni
@jsteneros honored Johan πŸ™, let us know if there's a product you'd like us to cover next.
Daniel Bentes
I love each and every case study! It always brighten and enlighten my whole week everytime I get one in my inbox :D
Dan Benoni
@danielbentes Wow thanks. We try to make every email as valuable as possible.
Aryan Venkat
Very amusing and informative at the same time!! Congrats on the launch! Btw, how did you create the cartoon characters? Bitmoji?
Dan Benoni
@aryanvenkat Yes, thanks for the support Aryan!
Aryan Venkat
@danbenoni Do you have to pay Bitmoji for using bitmoji characters in your product?
Mike Neumegen
Great idea and well executed!
Louis-Xavier
Thanks Mike! @mikeneumegen Can I ask, what's the #1 thing you like about it?
Mike Neumegen
@louisxavierl It's a format I haven't seen before. Typically this type of content can be very dry. It's fun and informative, I'm going to work through all these tips.
Louis-Xavier
@mikeneumegen Nice! Don't hesitate if you have comments/feedback when you go through them. Just email us directly at team@growth.design We love hearing back from people when they watch a bunch of case studies.
Stefan Wirth
Nothing but ❀️ for these case studies!
Dan Benoni
@nafetswirth really appreciate your support Stefan, hope you're doing great! As a veteran, any feedback on Q1? (the "behind-the-scenes" idea)
Aleks
Congrats guys! I've been following since the early days, great insights, packed in fun and easy-to-read case studies. I particularly like how you always provide sources about psychology, biases, and studies. Keep it up πŸ’ͺ
Dan Benoni
@aleksfaure Thanks Aleks, yeah we try to make it a complete learning bundle as much as we can. Cheers!
Brian Dean
I love Growth.Design. Their case studies are amazing. And 2.0 looks awesome!
Louis-Xavier
@backlinko Thanks a lot Brian, there's a lot of work that goes into making the case studies even more friendly and accessible. And we're always looking at what you guys do for some inspiration!
Dan Benoni
@backlinko Huge thanks for your support Brian, you're an inspiration for me when it comes to high quality content.
CristianT
Thank you for making this! It's helpful as it follows multiple stages of a product, and it's made in a fun way.
Dan Benoni
@tamascristian Appreciated Cristian! Yes, we try to focus on different parts of the customer lifecycle (onboarding, retention, monetization, etc), platforms (desktop, mobile), and scale (startup, enterprise, etc). We realized that there are unique learnings from each category.
Louis-Xavier
Hey @tamascristian! Can I ask what makes it fun for you? (trying to spark even more of it in the future!)
Maxim Garant Rousseau
Growth.Design is the best. Not only their content is really well researched, but the reading experience is also truly unique and game changing. A must do.
Louis-Xavier
@maximgarant That means a lot coming from a seasoned pro like you Max! Many thanks.
Tomek Duda
I love these case studies, so well thought through. Every single one is teaching me something new, so glad I found these guys! Thank you for doing this @danbenoni !
Dan Benoni
@tomek_duda Thanks Tomek, couldn't do it without @louisxavierl and @jfdontigny πŸ”₯
Burak KantarcΔ±
Case studies are rocks 🀘🏻 Always amazes me when I read them. Congrats on the launch
Dan Benoni
@kantarci πŸ™ thanks Burak!
Simon Wenet
Seriously love these guys! One of my greatest tools for advocating for great design within my organization. Keep it up @danbenoni @louisxavierl !!
Dan Benoni
@louisxavierl @simon_wenet Thanks Simon! curious to hear how you're leveraging the content for user experience advocacy. Is it simply by sharing the case studies with your team?
Simon Wenet
@louisxavierl @danbenoni usually it is circumstantial when a case study resonates with a current design problem we are facing. A recent example was the case study around Apple emergency alerts (which are the worst!). We were, working on how to design alerts in Slack & Teams for our security product and initially our designs were... much closer to the Apple alerts. But the case study was incredibly helpful to help convey the importance of design in that instance and what specific tactics we could use to build a delightful design for those important alerts.
Dan Benoni
@louisxavierl @simon_wenet Oh wow, that's a work application I didn't even think about while crafting that Amber alert case study. I was wondering if people would be able to translate it to their daily work, but I'm very happy to hear you did. Thanks for that feedback Simon!
Benjamin Christine
Such an awesome resource! Been signed up to the newsletter for years and always learnt something new.
Dan Benoni
@benjieboo appreciated Ben! If you have a topic request for the next case study, I'm all ears πŸ‘‚
Louis-Xavier
Thanks a lot @benjieboo, we're thinking of running some sort of "Insider program" for our most loyal followers, where you'll be able to review and collaborate on the case studies before they get released. Would you be interested?
Dario Raijman
Keep up the amazing work guys!
Dan Benoni
@raijman Thank you Dario!
Sebastian Tiller
Absolutely the best newsletter and educational medium on the internet!
Dan Benoni
@tiebbes Wow, that's extremely kind. Thanks Sebastian πŸ™
Robin Singhvi
I religiously look forward to their newsletter and study it in detail. super helpful, precise and actionable. I've learnt a lot from these and applied it to my own journey with SmartCue πŸ™
Dan Benoni
@robinsinghvi Happy to hear Robin. Means a lot to know you look forward to them in a world where newsletters are abundant πŸ™
Elke Fleing
I know them for years, and I'm always stunned about those really helpful and entertaining case studies. Many things about conversions and UX I know I've learned here. And I enjoy the great design. All thumbs up!
Dan Benoni
@elke_fleing πŸ™ this really means a lot… thanks Elke, happy to see that you still find this helpful!
Derek Skaletsky
I LOVE @danbenoni and @louisxavierl 's work. Their case studies brighten up my inbox every time a new one is released. Practical, creative, and brilliantly produced. My product/design teams love them. We even got out design team enrolled in their course. Great stuff - an easy upvote for me!
Louis-Xavier
@dskaletsky That honestly means a lot, Derek. @danbenoni and I were just talking about your comment. We love this part: "Practical, creative, and brilliantly produced." We put a lot of effort into bringing something new to the table every time we release a new case study, so it's nice to see it works!