43+ product case studies that show how to use psychology to create experiences that users love. Learn the top tactics (and mistakes) from companies like TikTok, Adobe and Amazon.
@zorzini that's a great idea Catalin, we've been discussing a similar possibility. Just to be sure I understand:
1. Would you expect the comments to be embedded "in" the case studies themselves?
2. Could you give a quick example of what the ideal experience for this would look like for you?
Growth.Design is one of my favorite resources to benchmark user onboarding best practices, learn how to leverage human psy, and level up my skills as a marketer.
It's insightful and fun to read. Keep up your great work, @danbenoni@louisxavierl π
@louisxavierl@fmerian Thanks, there's more good stuff coming soon Florent π! Stay tuned.
P.S. I'm curious, would you be interested by the idea shared in my Q1 question above (sharing our behind-the-scenes)?
@danbenoni
Q1 β Why not.
Q2 β I love your cheat sheets, and I'd love to have them in a format compatible with my tools. How about a Notion page instead of a Google doc? Also, I miss your bite-sized Gems. They were so insightful and actionable!
@louisxavierl It's a format I haven't seen before. Typically this type of content can be very dry. It's fun and informative, I'm going to work through all these tips.
@mikeneumegen Nice! Don't hesitate if you have comments/feedback when you go through them. Just email us directly at team@growth.design
We love hearing back from people when they watch a bunch of case studies.
Congrats guys! I've been following since the early days, great insights, packed in fun and easy-to-read case studies. I particularly like how you always provide sources about psychology, biases, and studies. Keep it up πͺ
@backlinko Thanks a lot Brian, there's a lot of work that goes into making the case studies even more friendly and accessible.
And we're always looking at what you guys do for some inspiration!
@tamascristian Appreciated Cristian! Yes, we try to focus on different parts of the customer lifecycle (onboarding, retention, monetization, etc), platforms (desktop, mobile), and scale (startup, enterprise, etc). We realized that there are unique learnings from each category.
Growth.Design is the best. Not only their content is really well researched, but the reading experience is also truly unique and game changing. A must do.
I love these case studies, so well thought through. Every single one is teaching me something new, so glad I found these guys! Thank you for doing this @danbenoni !
@louisxavierl@simon_wenet Thanks Simon! curious to hear how you're leveraging the content for user experience advocacy. Is it simply by sharing the case studies with your team?
@louisxavierl@danbenoni usually it is circumstantial when a case study resonates with a current design problem we are facing.
A recent example was the case study around Apple emergency alerts (which are the worst!). We were, working on how to design alerts in Slack & Teams for our security product and initially our designs were... much closer to the Apple alerts. But the case study was incredibly helpful to help convey the importance of design in that instance and what specific tactics we could use to build a delightful design for those important alerts.
@louisxavierl@simon_wenet Oh wow, that's a work application I didn't even think about while crafting that Amber alert case study. I was wondering if people would be able to translate it to their daily work, but I'm very happy to hear you did. Thanks for that feedback Simon!
Thanks a lot @benjieboo, we're thinking of running some sort of "Insider program" for our most loyal followers, where you'll be able to review and collaborate on the case studies before they get released. Would you be interested?
I religiously look forward to their newsletter and study it in detail. super helpful, precise and actionable. I've learnt a lot from these and applied it to my own journey with SmartCue π
I know them for years, and I'm always stunned about those really helpful and entertaining case studies. Many things about conversions and UX I know I've learned here. And I enjoy the great design. All thumbs up!
I LOVE @danbenoni and @louisxavierl 's work. Their case studies brighten up my inbox every time a new one is released. Practical, creative, and brilliantly produced. My product/design teams love them. We even got out design team enrolled in their course. Great stuff - an easy upvote for me!
@dskaletsky That honestly means a lot, Derek. @danbenoni and I were just talking about your comment. We love this part: "Practical, creative, and brilliantly produced." We put a lot of effort into bringing something new to the table every time we release a new case study, so it's nice to see it works!
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