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YouTube or Tiktok for marketing?
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Gulshan Negi
Well, in short and simple words, the decision between YouTube and TikTok for advertising or marketing any product depends on your target audience, content type, and marketing goals. YouTube is well-suited for longer, useful substance and has a different crowd, while on the other hand, TikTok is great for short, engaging videos, especially if you want to reach a younger demographic and capitalize on viral potential.
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Depends. TikTok is easier to get traffic but it's very hard to find customer. Youtube if you will do it correctly will give you more customers but it's very hard to get traffic :)
@hemalatha_rajendran that's a helpful distinction, what kind of content goes for each? Would YouTube be demos and more professional videos?
In India, TikTok is not available as an option, yet businesses and even individuals are experiencing excellent success through YouTube platform.
It really depends on your goals and audience. For example for my company (we developing a JavaScript library for web reporting), YouTube is the best platform for sharing tutorials, tips, and tricks.
I do the both, but for SaaS product, definitely I will upvote the YouTube, long tail and good for your SEO
TikTok is banned in India, so YouTube is the winner. 😃 However, even if TikTok were not banned, I would still vote for YouTube.
TikTok collects more data so it's easier to reach the right audience with less ad spend. However, you get more attention span on YouTube. In the end, if you have a good and organic-looking ad creative, you can hook your target audience which will get you results irrespective of platform.
Although TikTok is not an option, businesses and even individuals are having great success using the YouTube platform.
Everybody is saying both - I agree with that.
I also understand you have to pick one first, otherwise, it is just too overwhelming.
If your product is something that needs a bit more in-depth overview and can benefit from a longer form (TV-like) format then start with YouTube.
If your content is wittier and your product can benefit from short-form, possibly humorous content - TikTok.
Eventually, you're gonna do both.
Depends. For a B2B usually YouTube works better, whilst for B2C both marketing channels can work wonders!
I think it depends on what product u do marketing and what kind of group of people is your target people.
It depends what is your target groups and what is your market. For example, if you wanna promote your product in India, you cannot do it in TikTok because it been banned for years. And if your target group is gen Z TikTok is a suitable place to do so, however if your target group is already worked people who are with more paid value. Maybe it is more suitable to do a ‘How to’ video on Youtube.