Zuck: Hey, Metaverse lost more than $10 billion last year. Any ideas on how we can make some $$ fast?
FB employee: Let's copy Elon's $11/month idea but charge $1 more? We just need 100,000 users to sign up, and that's $1.2M/month right there! Let's also tell them it's for the verification of govt IDs so we can have even more of their personal data. Sound good?
Zuck: Roll it out!
Its basically a psychological factor. Since historically people associate Blue tick with authenticity, now people are ready to pay subscription to get that.
Feels like a clear copycat move from Meta, probably something they have thought about, but no one wanted to experiment such a change until Twitter did. I wouldn't - I don't think it adds any value - they seem to try and monetise features that you would want anyway from the platform - i.e. security from impersonation.
Seems like a lot of Instagram creators with audiences as small as 3,000 followers are experiencing issues with fake accounts (bots) impersonating them right now. For that user group, verification makes perfect sense.
It kinda of defeats the intended purpose of having a blue check. Unless the intended purpose has changed from "verified account" to "make the company more money".
If my reputation was at my desired level & the blue check pricing was reasonable, yes I would. Blue check helps to authenticate your platform is indeed yours
Replies
Intract
Maimovie
Booomerang
Heepsy
Chatbase
Evoke
Fresco
Landings
Anyone
Moda
lablab.ai
Chepo
Booomerang