Why Is Product Search Still Broken in 2025?

Let’s face it: searching for products online is a mess. You type in a query, and what do you get? A wall of ads, followed by ‘best of’ lists that feel more like affiliate marketing than honest recommendations.
I’ve spent hours scrolling through irrelevant results, only to end up on a Reddit thread from 2018. Sound familiar?
The problem isn’t the tech—it’s the business model. Search engines prioritize profit over people, and we’re the ones paying the price.
So, here’s my question: What’s the most frustrating part of searching for products online? And if you could fix one thing, what would it be?