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What steps do you take when launching a new product?
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Nicholas Alexander Green
Definitely create a launch page first to generate buzz and collect emails/signups. Use social media and communities like ProductHunt, Reddit, etc. to spread the word. Monitoring analytics and user feedback closely after launch is key to quickly iterate and improve. Having a solid pre and post launch marketing plan makes a huge difference in traction!
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I ensure the site is crawlable and the homepage is optimized for a less competitive, long-tail keyword with commercial intent.
Build the brand image of the product and clearly communicate it to target customers.
We promote products by effectively utilizing online (SNS, blogs, YouTube, etc.) and offline (advertising, PR, events, etc.) channels.
After launch, we continuously collect customer feedback and reflect it in product improvement.
Even after launch, we maintain product awareness and increase sales through continuous marketing activities.
For sure, here's my go-to launch checklist: 1) Create a dope landing page to build hype, 2) Get active in relevant online communities to spread the word, 3) Set up analytics to track key metrics from day one, 4) Line up some initial users/customers to create momentum, 5) Have a solid customer support plan ready to handle inquiries and issues. And don't forget to celebrate each milestone along the way! ๐