As someone who uses social media for my job and views a decent amount of content, I can tell you that TikTok and reels can drive a ton of traffic.
From what I've seen there aren't too many successful TikTok or reels campaigns from businesses. The ones that do have success with reels and TikTok don't talk about their business much and take more of a comedy approach to their videos.
Take Duolingo for example, they're huge on TikTok but almost none of their content is about what they actually do. Their successful videos are jokes, dances, or non-business related. When they do post content that has to do with their products they do much worse.
@owen_fay Hi!
I agree with you that TikTok is a great social network for promotion and free traffic. And even tech startups and companies can get the right users. The only thing that comes out labor-intensive is that our company has one SMM-specialist for all social networks (Twitter, Instagram, Linkedin, Telegram, Facebook). If you post videos 1-2 times a week, do you think the TikTok algorithms will still promote them?
@katerina_kurshina I'm not overly familiar with how their algorithm works but as far as I know the more active you are on TikTok the more they will promote your videos. I think it takes a lot of trial and error to find the content that gets engagement just like any other platform.
@owen_fay Wow, that's a great point of view, I will have to check them out then ! Yes I guess business staff don't get really popular there. However, it is always great to have a sense of business humor and try to promote your business in an indirect way.
According to a Business marketing point of view Discord, and Twitter is best. As indicated by a concentrate by the Content Marketing Institute, 83% of B2B advertisers are involving online entertainment as a substance promoting tactic.1 With a constantly developing scene of channels used to disperse content, how would you conclude which ones are ideal for your business?
While B2B advertisers actually see email as the main stage to in general satisfied showcasing achievement, LinkedIn positions are higher than any remaining social stages, trailed by YouTube, Twitter, SlideShare, Facebook, Instagram, and Google+.
@clinton_lowell well, that's a great point, after all, if your business is b2b, you would probably focus on the platform that could help you generate qualified leads. rather then just having traffic and no one will buy from you. Thank you for sharing.
@qudsia_ali please, tell us more about Quora. Is it still working? Cus I'm constantly under the impression most of the questions are like a year old there
@gurpinder_singh Are you advertising on LinkedIn? Have you seen an ad performance declines? I haven't done any paid content on LinkedIn in about a year, but I've heard some people saying they are finding it harder to generate a healthy CTR from LinkedIn. Any tips?
We use tons like Instagram, Facebook, Twitter, LinkedIn, and Tiktok. But even though we're quite active in all these platforms, it all falls down with the effective marketing use.
Right now, our website Instant Logo Design (http://instantlogodesign.com/) were focusing on a single platform first, and doing the trial-and-error process to see which strategies works better, and which ones should we not waste time on
Instagram is my go to social media platform! As I am a performing Musician it has helped me reach the right audience and given me a platform to show case my talents! Most of my shows and collaborations come from Social media! Youtube helps too, but for longer videos!
forYou Mobile App