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Paxton Adonis

What’s your opinion on using GIFs or videos in email marketing?

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I’ve tried using GIFs to catch attention, but I’m wondering if they really boost conversions. Videos seem great for showcasing products but can slow down emails.

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Annemie / Kadima Digital
GIFs are an easy way to make emails interactive and keep readers's attention while keeping the email size small. 10/10 recommend!
jb Wang
@annemie_kadima_digital Now I have learned
Richard Rubenstein
I think gifs are great. They convey so much, and its easy to digest @paxton_adonis
Arike Smith
Hey @paxton_adonis videos might slow down emails, but that's why gifs are great. It catches attention without causing it to be slow. It's a win-win.
Dan Orkin
Both can be effective, but try to be mindful about file size as videos or even gifs that are too large can slow loadtimes, causing clipping, and overall have an adverse affect on deliverability.
Feliciana
GIFs are effective in email marketing. They can capture attention quickly and convey messages more effectively than plain text. If the videos are kept short and limited to 1 minute, they would also be effective and great.
Brett Rory Lipman
Any animated movement is a Micro interaction, Micro Interactions = engagement.