What’s your approach to creating video content that resonates with your target audience?

I've noticed that the best ideas usually come from everyday conversations or random moments - like when you're chatting with friends and suddenly think "Wait, this would make an amazing video!" Also, from TikTok, I judge that being authentic is the biggest reason someone would watch you. It doesn’t matter if you speak smartly or foolishly; what’s important is to be authentic. So, how do you make videos that spark interest in your audience? What tools do you use to create videos?