What's your advice on influencer marketing? ✍️ + steps on creating a marketing strategy

I've been working on some influencer marketing and wanted to share some things I have learned. Launching an influencer campaign for digital products involves identifying the right influencers, creating engaging content, and leveraging the power of social media platforms to reach your target audience effectively and achieve the desired metrics. Here are 5 steps to create a successful influencer campaign: 1️⃣ Identify your goals * Understand what goals you need to meet, how to track your KPIs, how to measure the success of the marketing campaign. 2️⃣ Determine your audience * Understand who is the ideal customer of your product, what problems they have, and what types of social media platforms they use. 3️⃣ Create a budget * Determine how much you can afford to invest in influencer marketing. 4️⃣ Find the right influencers * Examine who you want to partner with, and who their followers are. * Things to look for in a potential influencer: 1. Good reputation 2. Strong engagement rate (stats should be on an upward trend) 3. LTV (Lifetime value): reveals the revenue a business can expect to make from a single group of customers. 4. Tone that matches that of your brand 5. Content creation quality 5️⃣ Track metrics and optimize your strategy * Track your metrics and the success of the influencer campaign, and make adjustments when needed. Looking forward to hearing more suggestions on how to maximize the results of influencer marketing<333