Deliver helpful and relevant content. Join LinkedIn groups related to your industry and actively participate in discussions. This can help you connect with potential followers.
Three pieces of advice that really helped me when we started were:
– Build not only the company page but also the founder's pages.
– Do unscalable things, like personally reaching out to people who might be interested.
– Keep going, even if you have little feedback; in time, you will find your style and tone of voice.
Growing your following takes time and effort. You need to focus on delivering valuable content to your audience📚, doing so consistently and tailoring your strategy to what works best for your brand.📈
LinkedIn and Instagram should have totally different approached. LinkedIn should be mainly focused on the founder and for Instagram it's all about being on top of what is trending.
Definitely develop founder's or CMO personal pages. It's super important since you can create genuine connections with your audience with personalised approach. And then actively keep people updated on the product you are building.
Its also crucial to always offer help to people if you see that you specialise in areas they need help with.
For Instagram I would say its important to hack algorithms and go viral :D But depends on your product ofc
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