That launch is a sequence of events. Not a single event.
That you have to get the entire sequence right. What we think of and consider "launch" or "launch day" is just one step within the sequence. There is a before and after, a pre and post. We have to get that right too for it to work.
Which is one big reason why launch could be so anti-climatic. All those months of work and you would expect Nirvana on the other side of the big day but you get crickets.
One valuable lesson I learned from a failed product is that even the most innovative ideas can flop if not properly validated and adapted. It's like trying to launch a rocket without double-checking the fuel first - not a great idea!
Replies