What’s the most effective marketing strategy you’ve used that delivered real results?

Here’s one that has consistently delivered: creating highly useful, research-backed content that people can’t help but reference. It’s about offering real value—answering pressing questions, presenting data in a fresh way, or simplifying complex topics. The key? Make it so good that your audience and the media naturally spread it. This approach has helped me build a solid foundation of organic traffic and backlinks, year after year. What's your best growth hack?