HIGHLY recommend The Courage to be Disliked. @rrhoover commented on one of my Discussions and suggested it. Finished it yesterday (Audiobook has excellent voice actors >>>>> physical copy) and just started the follow-up titled The Courage to be Happy. You can't go wrong with these 2!!
Great suggestion, @gleb_braverman ! Love that book. Predictably Irrational by Dan Ariely is also a nice read to ease into the field of behavioural economics.
@tasha_dziatkovskaya that all products have the risk to become commodities, unless you as a company are able to develop a "Why", a narrative that transports the values you stand for - and that connects to the lifestyle of your customers. Like Apple with its Apple fanboys & girls (and he's overstressing that Apple example aloooot...)
My team and I are playing with different marketing/sales strategies at the moment, so I am in the process of re-reading Traction, by Justin Mares & Gabriel Weinberg (DuckDuckGo founder). It's a good and quick read on how to segment and validate your marketing channels.
https://www.amazon.com/Traction-...
Accelerate: the science of lean software and DevOps. Doesnât sound riveting, but itâs brilliant for anyone whose business fundamentally revolves on how quickly and how effectively you can release, and iterate upon, code.
Currently I'm reading 'How To Ikigai'.
This came as a suggestion on my Insta feed as Walkover.in, an IT startup had shared a post on this book. I got curious as why a tech company is talking about books to read. Found out happiness is at the top of their culture.
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