1. Click-through-rate (CTR)
2. Conversation rate
3. Email open rate / reply rate
4. Daily visit on website / landing page
5. Monthly active users (MAU)
6. Customer acquisition Cost (CAC)
7. Customer lifetime value (CLTV)
8. Churn rate
I think these are important to track how efficient you marketing efforts can be over time 🤔
Depending on the company's lifecycle stage and product lifecycle stage.
I can understand how vague my answer is, but so is your question. :)
At which stage are you / your product? What are you trying to achieve?
Answer this, and I'll be more than glad to help you with the knowledge I have.
These indicators help me understand the effectiveness of my marketing strategies and make data-driven decisions to drive growth and success for the products I promote.
Some general Key marketing KPIs to focus on include customer leads, conversion rate, return on investment (ROI), marketing qualified leads (MQLs), customer acquisition rate, customer retention rate, and revenue growth.
For us, and likely for many other companies, the key performance indicators (KPIs) we focus on include Customer Lifetime Value, Conversion Rate, and Customer Acquisition Cost. These metrics are essential in understanding our marketing effectiveness and optimizing our strategies.
Some general Key marketing KPIs to focus on include customer leads, conversion rate, return on investment (ROI), marketing qualified leads (MQLs), customer acquisition rate, customer retention rate, and revenue growth.
Couldn't find one unique relevant metric for marketing so we came up with the Air Score, a new metric to understand how you use your social media accounts as a company
The key performance indicators (KPIs) we focus on in our marketing efforts include:
1. Conversion Rate: Measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
2. Return on Investment (ROI): Calculates the profitability of our marketing campaigns by comparing the gain from the investment to the cost.
3. Traffic Sources: Analyzes the origin of website traffic to understand the effectiveness of different marketing channels (organic search, paid advertising, social media).
4. Customer Acquisition Cost (CAC): Evaluates the cost associated with acquiring a new customer, helping to assess the efficiency of our marketing spending.
5. Customer Lifetime Value (CLV): Estimates the total value a customer is expected to bring to the business over their entire relationship, guiding long-term marketing strategies.
These KPIs collectively guide our marketing decisions and allow us to measure the impact and efficiency of our campaigns across various channels.
Customer Lifetime Value, Conversion Rate, and Customer Acquisition Cost are some of the key performance indicators (KPIs) that we, and many other companies, prioritize. These metrics are crucial in comprehending our marketing effectiveness and refining our strategies
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