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Hibba Shahid

What do you think makes a brand memorable?

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Branding plays a key role in shaping customer perceptions and driving business success. Building a brand that truly stands out involves more than just a catchy logo or a trendy slogan. It's about creating a lasting impression that resonates with your audience. Drop your thoughts and let's discuss!

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Bilal Asif
I think the founder's journey is what makes the brand memorable, why did the founder of the brand start this brand, what was the reason its back story that makes the brand memorable.
Alex AI
Brand Values and Authenticity A memorable brand consistently reflects the company's beliefs, cause, and purpose. All brand touchpoints reflect this in messaging, copy, and tone. Symbolizing brand values with images and language helps make them memorable. This should be the goal of your brand. Be memorable to your audience.
Vaibhav
The brand voice is important because that kind of stands you apart. See Duolingo's marketing strategy!
Hibba Shahid
@vaibhavdwivedi Absolutely! Duolingo's marketing strategy is a great example of this. Their playful, relatable, and sometimes cheeky tone makes their content memorable.
Vaibhav
@hibba_shahid It surely does and gives us many lessons!
Anas Riad
Strong opinions. Differentiate themselves from others. And most importantly, a strong personal brand for the founders.
Aaron Hays
I will say that something that is easy to use and intuitive can really play a big part.
Hibba Shahid
@aaron_hays I completely agree! When something is easy to use, it reduces friction and frustration, allowing users to fully participate and benefit from what the product offers.
Alex Bravo
when a brand feels relatable has a cool, easy-to-remember style, it sticks with you. Good design and a personal touch make a big difference.
murph
the brands that resonate most with me fall into one of two buckets: - relatable - aspirational (this doesn't necessarily mean luxury)
Samantha Den
Exceptional customer service can make a brand memorable by creating positive experiences that customers share with others.
Hibba Shahid
@samantha_den Absolutely! Positive word of mouth is incredibly important.
Ekaterina Adamovich
Understanding your target audience and speaking their language, standing out in a way that matters to them. Also, it takes a while to build awareness to household name level. Until then, people need to be reminded. A popular mistake is assuming your target customer knows you already, I often see emails from "[person's name] from [brand name]" and have no idea who they are or what they do. What are the chances someone on your mailing list would open that email? 🤔