Marek Sotak

What captures your attention in product launches: Video, Slides, or Both?

Hey PH Community! As we're gearing up for an upcoming launch, I am curious to know your preferences: Do you prefer a video or slides when exploring new products on Product Hunt? And if it's a video, what grabs your attention more – a quick, snappy showcase or a detailed walkthrough with a narrator's face included? Or do you go straight to the link? Please share links to the best launch videos or slides you've come across here on Product Hunt that stand out in your memory. 🙌

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Bojan Gulevski
Definitely video. I'm a person who likes to watch visuals instead of reading slides/pages.
Ahmed Mobin
For me demo video works well.
@ahmed_mobin agree and a little about the problem your solving!
Johaimalin Castillo
Launching soon!
@ahmed_mobin I couldn't agree more. Usually, I skip to the TL;DR but nothing beats covering the whole context/feats than a concise and captivating demo video. :)
Anshul Raghav
Video for me.
Nuno Reis
Simple Titles! If you can explain everything you do in a way that appeals to me in a single sentence, you have at least a click from me to explore more. That's the trick. Don't be smart, coy, super imaginative. Just cut to the chase and tell me what you do, because if I'm looking for that problem solved, I'll click! :)
Rene Bystron
@nuno_ms_reis that's a good way of putting it! The problem is, though, HOW do you cut to the chase but also getting people excited about the product. For instance, we are an AI education app and when i tell people "we are an AI education app" that gets nobody excited but when I tell them we offer "free, fun, effective way to master AI" that's something totally different.
Great question! Personally, I love a good mix of both video and slides when exploring new products on Product Hunt.
Marek Sotak
Quickly went through the past days and their top products and it very much varies. :) In the comments it seems most people prefer video, but there are also some top launches (1st, 2nd, 3rd) with just images. Findr - no video, just 4 slides - https://www.producthunt.com/post... - today top so far Peerlist - product video 34s - https://www.producthunt.com/post... Tidycal - video with founder 10minutes - https://www.producthunt.com/post... Fusebase - product video 1:05m - https://www.producthunt.com/prod... Zocket - product video 0:49 - https://www.producthunt.com/prod... Dubbing AI - this one quite stands out 3:39 :D - https://www.producthunt.com/prod... Swit - product video - no voiceover - 2m https://www.producthunt.com/prod... Taskade - product video - no voiceover - 1:16m - https://www.producthunt.com/prod... So, product video it is then. Let's get to work. :)
@sotak nice comparison. I think it really depends on the product as well
Usama Ahmad
Personally, I enjoy a mix – a quick, snappy video for an initial glimpse, followed by a detailed walkthrough for a deeper dive. But hey, sometimes I jump straight to the link too
Duy Hùynh
For me it's video
Nishkarsh Srivastava
1 video followed by slides. We just launched today and would love your feedback! see: producthunt.com/posts/findr-5
Bob WIlsey
Interactive demos
Loane
I think everything works (and is useful) but the video is what will catch people s intention, mostly now as people like something easy to understand and are too lazy to read.
Swati Parida
Demo videos and eye-catching images.
Hồng ân Nguyễn
Demo video attracts me more.
Chirag
Videos are best to have an overall go through of the product!
Leo Lu
I typically play the video for ~5 seconds and I would love to see the main features/value prop of the product within these 5 secs. After that I just go onto their website and learn more about the product.
Nastassia
Video for sure ☺️
Jonathan Tahiry
I’d go for a video highlighting your product’s value! Use teasers to grab attention and follow up with a detailed demo explaining features and value. That’s our approach! Check out our teaser for our waitlist: https://x.com/jonathantahiry/sta.... Share your thoughts! (Note: It’s a teaser, not a commercial yet.)
Rihab Zaidi
I start with slides, if they're good enough, I put another minute in the video:)
Nguyễn Minh Thức
Both of them but I still prefer video!