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What are the most effective content marketing strategies for startups and small businesses?

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Hello everyone👋 As a startup or small business, content marketing can be a powerful tool for building brand awareness, building credibility and attracting customers. But with so many different content marketing strategies it can be hard to know where to start. How should you proceed in such a situation and what will your priority be? I'm curious about your answers. 🙃

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Jerry Thomas
When it comes to startups, it is definitely worth getting interested in content marketing. I recently read this post on this subject and I believe that in most cases it can work.
Aphelia T.
Hi Mehmet, Although content is a powerful strategic tool, it is too much of a strategy online so people barely manage to enjoy what they read, view or consume in whatever possible way. Be authentic in your marketing and in your communications. I'd go with that.
@technufllc Hey Aphelia, I think one of the most solid and indestructible ways is to be original. So, on which platform and what kind of content should a new start-up produce? I wonder what you think about it.
Aphelia T.
@mehmet_talha_sisman yep, originality works best and that what eventually makes you recognizable, in my opinion. As per the platforms, Product Hunt or similar websites are the best for startups; yet in order to get to an actual target audience or an investor environment it's advised to go platforms like StartupGrind, for instance. It's easier to find vendors, partners, co-founders and investors there - and as per the content, always think of what the reader would read and benefit from. And keep it short and simple (unlike my current reply haha).
@technufllc great answer Aphelina. It was really enlightening 🤩
Adam Kershner
When it comes to startups and small businesses, cost is a major constraint. Content takes time to be produced, so duplication and repurposing is often a good concept to explore. People already know about this, so to go a step further, a tactic I like to use is posting freebies on Gumroad that are related to the problem my product/platform solves. For example, my platform helps creators & experts collaborate + create revenue streams through hubs of knowledge. Therefore, I create free hub templates and put them on gumroad or PDF playbooks for free ways to get traffic (growth hacks) they can download as a freebie. This gets emails and customers and it’s free and repeatable! Hope it helps and curious to learn other ways!
@adamthecreator very helpful and informative thank you