What are the benefits of Facebook marketing?

Top 10 Advantages of Facebook Marketing for Your Business Reach a Wide Audience. Undeniably, Facebook offers advertisers one of the largest user bases. ... Alignment with Both B2C & B2B Businesses. ... Full-Funnel Targeting with Multiple Form of Engagement. ... Audience Transparency. ... Psychographic Targeting. ... Competitor Targeting. ... Variety of Ad Formats. ... Drive Traffic Directly to Your Site.