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What are some creative SaaS marketing tactics that have proven successful for solo/small teams?
I'm looking for creative, effective SaaS marketing tactics that can be executed by a small team.
We have a large network built from a different software company and want to find innovative ways to leverage those connections to drive user growth for our new SaaS.
Any strategies or ideas that have worked well for solo marketers or small teams would be greatly appreciated!
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Jessica Lauren Davis
Absolutely! Guest posting on relevant blogs has been huge for us in terms of getting exposure and SEO juice. We find blogs that our target customer reads, reach out with a personalized pitch, and offer to write a high-quality, valuable post for their audience with a link back to our site in the author bio. It's a win-win - free content for them, qualified traffic for us. We also get great results from being active in niche communities online where we can organically mention our product when relevant. It takes consistent effort but the ROI is there if you stick with it!
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For us, getting existing users to post a shoutout about us on social media worked really well.
Also, sponsoring a newsletter that your target audience is reading - that can bring users on a low CPU.