Successful Launch: How can you make it with zero audience?

Hey Burak, Launching side projects is a great way to build up your street cred. There are other low lift and authentic ways to get visibility and build your audience. For example: - Start sharing your insights in public. Focus on adding value vs. selling. Tactically this means freely sharing your insights, frameworks, advice in public so you can build trust and credibility. When you're ready to sell, add a PS or comment in your post that drives people to your new product or waitlist. By shifting your mindset from "marketing" to "adding value", you can now promote yourself without feeling cringey because you're sharing your knowledge. - When launching a new product, cold DM and email influencers who might be interested in your product to ask to demo it for them. You'll need to compile a big list of several hundred, but a small percentage of them will take you up on the offer. The goal is to get them on the phone, show your product, and ask if they'd talk about it to their big audience. - Tap into communities or networks you belong to. You say you have no audience, but you've probably worked with a bunch of people. You likely have at least 500 connections on LinkedIn. You can message people who know you and trust you to boost the message, share the product with a friend, give advice. Hope this helps. Good luck!