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Business Marketing with Nika
Struggles in community and how to face them
The more complex the community becomes, the more difficult it is to handle some things. I manage (several) communities and have to face many things that are not convenient to solve but have to do anyway so I would share my approach. It may help you. I picked 3 of the most common scenarios I face frequently. 🔴 Hate comments, swear words, impolite convo ✅ I usually report these because some swear words can result in "copycat" behaviour (sometimes even for no reason) + which damages the brand. 🔴 Bot comments ✅ Do not answer or report them as AI / fake accounts 🔴 Concerns expressed over data in comments ✅ Although some businesses collect data, it is necessary to refer to the privacy policy – you need to attach the link. (People are warned about this before using the product and they should be reminded to read it beforehand.) What were the struggles you had to solve? We can enrich each other about "crisis communication."
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Business Marketing with Nika
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Kisson Lin
I admire those who run communities. I'm quite afraid of a silent community, or a few driving the conversations and others not responding. Also wonder how to make communities active
Business Marketing with Nika
@kissonlin Everything is about asking questions and actively participating/managing the convo. Oftentimes I see many comments unanswered. Understandably, not everyone has so much time for that. Honestly, I also do not answer some of them because of lack of time or my suspicions (as I do not want to lead a convo with a bot).
Yatheen Brahma
I appreciate you sharing your approach. 🙌 My point is: 🔴Inactive Members or Low Engagement ✅ Re-engage with polls, challenges, or exclusive content. Personalized outreach to dormant members can also make a big difference.
Business Marketing with Nika
@yatheen_brahma Do you sometimes reach out to people to participate in them?
Yatheen Brahma
@busmark_w_nika yeah, somtimes
Running a community can be exhausting. To avoid burnout, try to share the load with a team of moderators, automate as much as possible (like flagging spam), and take breaks when needed. It’s all about pacing yourself so the community thrives without draining the people behind it. This is one of those struggles that’s not talked about enough, but it makes a huge difference in the long run.
Business Marketing with Nika
@hamza_afzal_butt Are you alone for community building or do you have a team?
Dalhat Usman
Great points! I've also noticed that addressing concerns early on in the conversation helps prevent bigger issues later
Business Marketing with Nika
@dalhat_usman What do you mean? Can you give me an example?
Puja Duseja
Great insights on community management! Dealing with hate comments, bots, and privacy concerns can definitely be challenging. One thing I’ve found helpful is connecting with other community managers and professionals who share their strategies and experiences. I’m part of a growing group where we discuss everything from managing community issues to growing on LinkedIn. It’s been incredibly valuable for learning and support. If anyone’s interested, feel free to DM me for more info on the community!"
Business Marketing with Nika
@puja_duseja what's the link for the community? :)
Puja Duseja
@busmark_w_nika I’m unable to share the link here, but I’ve sent it over via LinkedIn.