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Natalia Eiriz

Solo Founder Struggles: How Do You Prioritize Tasks as Launch Day Approaches?

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As the launch date gets closer, I’m finding it increasingly difficult to balance the endless tasks that come with it. I’m spending so much time focusing on the product itself, but I’m realizing I’m neglecting crucial launch preparations like media, community building, and marketing. How do you, as solo founders, manage to prioritize these tasks? Have you faced the same struggle? Would love to hear how you tackle this!

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Kay Kwak
Launching soon!
The first priority is getting the core features up and running. But since consistency is important in marketing, try dedicating at least an hour a day to it.
Marie Williamud
Pick three non-negotiable tasks per day. If I finish them great. If not, I'm trying to do too much.
Tania Bell | Product Delights
@natalia_eiriz you could split your focus: phase 1: get the product to the 'launch ready' stage phase 2: promo, marketing etc. so you get two chunks of time where you focus on one 'workstream' only. switching b/w dev work and marketing/promo can be hard. at the end of the day, the launch date is self-imposted. you can un-impose it, I suppose :)
Tania Bell | Product Delights
@natalia_eiriz glad my comment was useful. just to be clear - *not advocating* 'to get the product to be perfect before you launch'. instead I'm saying that a) building and marketing are two very different activities b) both have lots of complexity and not much overlap for me, splitting the time between these two would make sense: 1. go deep on the dev side for a pre-defined period of time 2. stop all dev work when you hit this pre-defined time slot limit 3. switch to marketing/promo mode for a pre-defined period of time - there's quite a lot that needs to be done *before the launch* (to make it successful) 4. launch when you hit the pre-defined time for your launch appreciate this may not work for everyone. but it's an option
Ruth Funmilayo
Before spending time on something ask, "Would I regret not doing this on launch day?" If the answer is no, it's not a priority.
aliza beth
A "perfect" launch doesn't guarantee success. Focus on momentum not a single-day event.