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Armin Nehzat
It really depends on your product & target audience. It's like asking which tyre is better? They each have an intended purpose & you need to see which audience/community better aligns with your product.
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@ashna_s agreed and the strategies can go hand in hand
each business also has to experiment ti find out what works
@semigrownkid nice tho. But not all business need email marketing I think social media marketing works for some businesses
It's like comparing apples and oranges, really. Each has its own strengths. no?
I think that email has a direct impact, there is a higher probability that a person will see the email and find it relevant. Due to social media algorithms, they only show the content that we like, so it's not guaranteed that your post will be noticed. Of course, I'm not talking about paid advertising
Hey Guys, new here! I'm Vasco and I'm a startup founder.
In my experience, if you are running a B2B SaaS, higher conversion of leads was through email.
Social media only worked for me for brand awareness. It was never an important driver of revenue
@olena_bomko yes, Sales Navigator (pretty much like email, but using linkedin). but never worked very well in terms of conversion.
What about you?
Both. They are often two different audiences and the two methods can have two different goals in mind.
Depends on the product and industry. Social media for B2C, email marketing for B2B.
@olena_bomko absolutely! And Twitter too. Like I said, it all depends on the situation. Some sales in B2B are difficult to make even through Linkedin.
Neither works if you don't know how to leverage the social/email platforms well enough for your specific audience!