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Chen Zhang

Seeking Advice on Market Penetration and User Engagement for woc.space in the U.S. Market

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Dear PH friends, I’m feeling quite overwhelmed at the moment. We are a small team from Shanghai, and we’ve developed a platform for large file delivery, collaboration, and content review and approval called woc.space. Our goal is to enter the U.S. market. We understand that users already have many choices, but we are struggling to reach our target audience and don’t know the best ways to connect with potential users. We would greatly appreciate any advice or methods from experienced individuals on growth, market penetration, and finding our target audience. Additionally, if anyone has specific needs related to file delivery and collaboration that current platforms are unable to meet, please let me know. Thank you in advance.

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Marc Chia
I am also in a similiar situation in looking to enter the US market. Leaving a comment to follow this thread! All the best!
Chen Zhang
@marc_spectre Thanks for sharing! How have you been tackling the challenge of entering the US market? Have you found any effective strategies, or are you still working on it? I’m curious to hear about your experience.
Marc Chia
@zhangchen We are still working on it. As a note we are SaaS solution called Usertip designed for product owners and training managers to scale training and onboarding with in-application tooltips. We work in the B2B space primarily with other SaaS solution providers. But the nature of our product means sales cycles can vary between 1 week to 1 year depending on scale. What we have noticed is that the US based startups have much more availability of funding which also means that for marketing and growth efforts it is difficult to compete head on with paid advertising. What we have tried to do is grow organic SEO and content as well as community engagement. Another approach we are still piloting is to work with other more established companies with HQ in our hometown (Singapore) but already have some established presence there. We then use this as a launchpad to engage and talk with other companies. Honestly we are still trying to find what sticks.
Ankur Sharma
Hello, You can try by connecting with a mentor to guide you. I can suggest to connect with Shakila - https://wiseadvizor.com/mentors/...
Chen Zhang
@ankur_sharma20 u know, i dont really trust "mentor" stuff bec of some terrible exp before. but let's try, how about that? so do i do that, schedule a call with her via the site u shared or via you?
Ankur Sharma
@zhangchen Oh..okay. We have completed 200+ calls till now and not even one negative feedback. So, you can try and I am sure you will get the guidance required. You can directly sign up and schedule the call via link.