Pranay Bansal

Seeking advice on GTM, marketing do's & don'ts and building a brand voice

Hi Product Hunt community!


I am currently diving into the world of GTM and would love to get some of the wisdom and experience of this community. I've been working on refining the marketing approach for my organization's product, and as I push forward, I feel I would fare much better if I had some advice on a few key areas. These are the questions I have:

  1. What's working for you when it comes to launching a product? Are there any frameworks/tools/tactics that you follow by heart? How do you prioritize audience segments and ensure your strategy is aligned with both product goals and market needs?

  2. What tactics should I experiment with to find what works the best for us in driving early adoption? I can't just ask for the best tactic as it's different for everyone, but I definitely need a few strategies I can experiment with. For the time being, I am only considering free options

  3. How do you go about creating a unique and authentic brand voice that resonates with your audience? Any tips on how to consistently maintain that voice across all touchpoints, especially as you scale?

I would love to hear about your experiences, struggles, and any "aha!" moments you've had along the way!

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