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Product Promotion: What's your go-to platform?
(If you use any) which platforms (Facebook, Instagram, LinkedIn, Google ads...) do you tend to invest in to promote your product? And why?
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Rachit Nigam
For us it's Linkedin and relevant Online Communities in different platforms
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It depend of the audience you are targeting. You should invest in the platforms that your audience is using.
A quick way to check it out is to have a look to your competitors followers count on the different platform.
Depends on what part of the product you want to highlight. I promote everywhere but with different messages.
@nataliekarakina Thanks! I have a mix feeling about Linkedin. Targeting options are amazing, but on the other hand I find it to be a pretty expensive platform to work with.
For our product, which is a social network, mostly Instagram>YouTube>Quora>Linkedin>Clubhouse
Depending on the client and who they are trying to target is the platform I go with. Each platform helps some niche's better than other.
My target customer is entrepreneurial, so I find lots of people like that on Twitter
Facebook. Because I can communicate my buyer here easily and it has vast of local user.