As you already know, in July 2023, standard Universal Analytics (UA) properties will stop processing new hits and all Google Analytics users will have to migrate to Google Analytics 4 (GA4) to keep collecting data.
This causes anPain Point regarding the smooth transition from UA to GA4 and the discrepancies between these two accounts.
Let's discuss!
What is the maximum discrepancy percentage you would find acceptable between your current UA data and GA4 data?
What types of discrepancies are most concerning to you? (e.g. pageviews, sessions, conversions, etc.)
How frequently would you like to receive updates on these discrepancies?