Is SEO dead in the age of AI search engines?
With AI-driven search engines like Perplexity AI, Google’s SGE (Search Generative Experience), and ChatGPT browsing mode, fewer users are clicking traditional links.
Will AI-generated answers reduce organic traffic to websites?
Will Google’s ranking factors change as search shifts from text-based results to AI-powered summaries?
How should marketers adapt to an AI-driven search landscape?
Some say AI will kill traditional SEO, while others think it’s just evolving. Where do you stand?
Replies
SEO isn’t dead, but it’s evolving fast. Instead of chasing rankings, brands will need to focus on zero-click content, featured snippets, and direct AI integrations (like Google SGE and ChatGPT plugins).
AI search tools like Perplexity are answering user queries instantly—without sending traffic to websites. Businesses that rely on organic search might need to rethink their strategy.
I think SEO will shift from keywords to entity-based optimization—meaning authority, trust, and brand presence will matter more than backlinks and exact-match keywords.