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Is it difficult to be a marketer when you are an introvert?
I struggle with this sometimes. When I do social media, I have to show myself to people on camera, communicate with a large number of people when I'm at conferences or sometimes "sell" something to someone. I'm more of an introvert, so it's out of my comfort zone. How about you?
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Nicolò Marchesi
I'm kind of introverted. I like to be around people, but for a certain amount of time... after that, I need to shut everyone out, or I'll blow :P I discovered that measuring the time and energy you can be with other people is crucial. For example, I can stay at a conference and talk for a whole day, but maybe in the evening, I'll be alone in my room coding or playing :) However, it always depends on the people you find interesting, and like-minded people extend this time by a lot.
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I'm an ambivert. Quite comfortable on camera and speaking to other people, but I'd rather think and work on my own. Would imagine it's not easy being a total introvert, but there are many benefits. Introverts think more before they speak and put a lot of thought and creativity into their work. So introverted marketers can create lots of great content.
@busmark_w_nika great question. I am totally fine presenting live during a company or investor updates, running team meetings and sales presentations. But I've never done a livestream public webinar yet so don't know how I'd be. Nervous for sure :-)
@simona_o_neill3 Being an ambivert sounds like a perfect balance! You're right, introverts often bring a unique perspective to marketing. The thoughtful and creative approach can indeed lead to some amazing content. Just look at introverted CEOs like Larry Page, the co-founder of Google – he's shown that introverted leaders can excel in high-profile roles and make a significant impact on major companies. It's all about finding your strengths and making them work for you!
But eventually after time you may start to get used to it. Being uncomfortable (in certain circumstances) can lead to growth. By continuously getting better and feeling good, your confidence will grow and what was difficult may become easy and natural. You just have to put yourself out there. At the end of the day you will have people get value from your posts and people who won’t and that’s ok. You can never please everyone.
Hi Nika, nice thread. Sometimes I feel the same. Everything is changing, when you got support and see social activity. For me it's the reason not to be an introvert 🙂
@kgrebenjukov absolutely 💯. Sure, it's better to have strong background knowledge to be self-confident, but audience reaction works wonders
Freelance Introverted marketer here ✋It can be hard sometimes but I’ve gotten used to making things work around my social battery and not the other way around, like getting more work done when I’m feeling energetic. I don’t do content creation nowadays so that’s a blessing too haha. A lot of things make me super anxious but I get myself to do uncomfortable things because of the future that I envision. Work isn’t the best part of my day but it’s also a necessity. One tip is that you should have something that keeps you grounded: something (or someone) soothing that just makes your day better. Having support from people we trust helps a lot more than we think.
@busmark_w_nika That is still one of the challenges I have to deal with. I usually like to avoid confrontation as much as possible so I just apply to jobs that have the pay I’m looking for (if they list the pay in the job decription). If they don’t, then after the initial meeting, I just go with whatever they ask for 😅 My anxiety can’t handle certain things. Like asking a waiter at a restaurant for something lol.
Introverts often have strong written and verbal communication skills. They're also good at building relationships one-on-one. Use these strengths to your advantage in your marketing career. For example, you could focus on writing blog posts or creating social media content. You could also develop your skills in public speaking or networking.
Harness the Power of Writing: Introverts often excel at written communication, making them valuable assets in crafting compelling content, writing engaging blog posts, and developing persuasive marketing materials. Their ability to articulate ideas clearly and concisely can be instrumental in creating impactful marketing messages.
Being an introvert, even after a couple of comments on a public post, I need 1 hour of recharge sitting in a dark room alone lol
Depends who you're marketing too, if a large part of your ICP are also introverts you might be able to reach them better :).
Hi Nika, what's your subscriber size? would you mind inserting an ad for us in your newsletter? Happy to do a giveaway with your audience.
Re: the topic. Not sure I'm an introvert, I just tend to like my peace and quiet more nowadays so I can focus on work and be productive almost everyday. I find myself checking the clock or my watch several times, trying to keep a tag on time. Perhaps that might change next year as I'm now trying to buy back my time by e.g. delegating and automating more.
Imo the trend is clearly to a data focused marketing approach, so a lot of data driven people, which analyse numbers, build dashboards and think about it from a analysing view are required. So don't worry about outgoing, there is a place for you in marketing.
