Is Facebook an effective tool for reaching a real audience, or is it just for paid ads now?

Facebook can still be effective for reaching a real audience, especially through engaging content and community building. However, its algorithm favors paid ads, so combining organic efforts with targeted ads often yields the best results.

Facebook remains a viable platform for reaching a real audience organically, though the landscape has evolved. While organic reach has declined over the years, with average engagement rates for organic posts ranging from 1.52% to 2.58% as of July 2023 , strategic content creation and audience engagement can still yield meaningful results.

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Facebook remains an effective tool for reaching a real audience, even as the landscape evolves. While it's true that the platform has shifted towards a paid advertising model, organic reach is still possible with the right strategies.