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Bertha Kgokong

If you could choose only one marketing channel for B2B

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If you had limited resources (which most of us do) and you could only choose one marketing channel for a B2B business, which one would you choose? If you have tried a couple of channels and have seen what works best, tools, advertising or direct marketing. There is no limit - just what worked best for your business?

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Stephanie Totty
Inbound / content all. day. long. It's the only channel that has the potential to reach your entire audience. It's definitely a long game, but so are startups, lol.
Daniel Engels
LinkedIn connections and direct messages! Not the automated campaign, but well-personnalized manual messages to decision-makers.
Harish Kumar
@daniel_engels I agree with you on this 100% as you know other channels takes time and resources
Bertha Kgokong
@daniel_engels Doing things manually, how do you ever get the time to reach enough people with only 50 inmails a month?
Anna Mandziuk 🇺🇦
@berthakgokong Automated campaigns are not always the best solution, because you use a general message to reach various people (whose inbox is already overflowing with similar messages from competitors striving to get attention). Daniel's approach is truly the best one. When you take time to research the person you're messaging, and the company that they work for, their pain points, etc., you can create a personalized message that they are more likely to open and react to. And even if they don't need your service/product at the time, you can build a good relationship with them. And when they find themselves needing your product/service, they will remember you:)
Bertha Kgokong
@anna_mandziuk Thank you for that, makes total sense.
Amanda Trincher
I would leave the one that generate leads. But we all know that for every b2b business there are different traffic channels, and you can’t choose one. In addition, usually digital marketing changes so quickly and rapidly that it is important to look for and test different things.
Diannne Bulosan
LinkedIn once and for all. From my experience, I can tell you I’ve not managed to find a better marketing channel than LinkedIn. That’s it. You know, I have a friend working at https://www.atwix.com/magento-ad... . He’s a marketing specialist. We met at the cafe a few days ago to drink some coffee, and I asked him what he thought about that. He agreed that LinkedIn was the most suitable tool for reaching needed results. So, that’s it, guys. You know, it’s the most interesting thread I’ve found recently. I’ll definitely follow it. Wish you all the best, guys. Good luck.