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Jakob Knutzen

I’m Jakob Knutzen, co-founder of Butter. Ask me anything! 💥

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Hey everyone 👋 I’m Jakob and I’m currently working on Butter, which is a video conferencing tool that lets you plan, run and recap super-engaging sessions from one place. We’ve launched on Product Hunt twice before, so super grateful to be able to do an AMA here! I previously founded StreamCrux, a game-streaming startup. It failed 😅, but it’s where I learned how to run a fully remote company. Ask me anything about building remote companies, product- and community-led growth, facilitation, remote work and the future of collaboration!

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Angeli Zhao
How do you cope with lack of motivation to work on somedays?
Edward Cederlund
Hey Jakob, Butter is nice. I built a a product focused on crowd technology which generated authentic crowd noise and crowd visualization, which got acquired by Bizzabo a little over a year ago. Two questions if you don’t mind: 1. What’s the current state of the video conferencing market? 2. What are your thoughts on hiring talent overseas to manage any manual, time-consuming tasks to help your core team focus on strategy and results? Asking 1 just out of curiosity as I haven’t touched the space for a few months. And 2 because that’s what we did to do a lot more, with less, when building our business. Thanks 🙏
Edward Cederlund
@jakob_knutzen1 yes, I do like butter too ;) interesting! thanks for the answers. did not know Around was acquired by Miro. a follow-up question :) what are your plans for Butter moving forward given the consolidation you are talking about?
Edward Cederlund
@jakob_knutzen1 just saw Butter 2.0 launching soon. I guess we'll know tomorrow, then?
Kevin T.
I worked with someone I thought was a friend until we had the most miniscule of disagreements and he went, as a friend said, "apeshit." How do you find trustworthy people to work with, especially if everyone is sweat equity to start?
Aaron O'Leary
Thanks for taking the time to do this, Jakob! Butter has such a strong personality, especially for a meetings platform, how did you manage to do that so well? It's so fun and approachable!
Ozan Yalçın
Hello Jacob, thank you for the post. For a video conference tool, there are some big competitors. Did you think that was a significant disadvantage for you when you were building Butter
Uday Patel
@ozan_yalcin1 we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Kovid Batra
I am standing 15 days away from my PH launch what should I be doing today to make this launch a success?
Kovid Batra
@jakob_knutzen1 this helps. Also, do you have access to PH support groups like these. https://docs.google.com/spreadsh... If you would like to use this you can use this and share if you have access to any.
Uday Patel
@kovid_batra we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Nitya Vyas
Why butter? Is it because butter is better? Or is it because butter is smooth? Have you considered naming it ghee instead? https://en.wikipedia.org/wiki/Ghee
Nitya Vyas
@jakob_knutzen1 hahahahaha
Uday Patel
@nityafumbleswithdesign we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Varun Varma
What is your core channel of acquiring customers?
Paul VanZandt
Hey Jakob, I'm the founder of a new online collaboration tool, and we're still figuring out who is the best target to sell to. Who do you think has the most applicable use case for online whiteboards and task management tools? Thanks for connecting with the PH community!
Paul VanZandt
@jakob_knutzen1 Thanks for the advice, Jakob! At Fresco, we're trying to take inspiration from how you handle usability and engagement to make whiteboarding less of a slog. Good luck on the launch tomorrow!
Uday Patel
@paul_vanzandt we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Eraj Ismatulloev
Hi Jakob, thanks for the AMA. Butter has a slick UX and UI, kudos on that! Let's say that video conferencing is a "game", do you see Butter playing this "game" or changing the "game", and how so?
Eraj Ismatulloev
@jakob_knutzen1 great point, thanks for the insights! Agreed, on the synchronous collaboration tool part! I've done some pieces of training online in the past in which navigating between Zoom and Miro/Mural/Lucidspark was both tedious and time-consuming (new links, new tabs, etc.), hindering the training flow and causing extra confusion for people.
Naren Bhandary
Hey Jakob! Great initiative, thanks for doing this. My question is regarding the product practice. How do you go about deciding the next steps in terms of features that Butter needs? I mainly would like to understand how you quantify what impact each feature will have and how will the product backlog be prioritized. Thanks again, and cheers!
Naren Bhandary
@jakob_knutzen1 Thanks Jakob, does your team use any decision making frameworks? Or as you said, its a mixture.
Naren Bhandary
@jakob_knutzen1 Awesome! Wishing you great success for Butter :)
Haseeb Hameed
How do you convince people to use your platform when there are giants in the market (slack, skype) etc. Also there are free tools (Google Meet) to for this purpose.
Uday Patel
@haseeb_hameed we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Eric Beans
Has it been hard to optimize Butter for SEO (due to the use in food?) What tricks have you done to get traffic to your site so you can grow?
Eric Beans
@jakob_knutzen1 Makes perfect sense. Great name…will check out your product asap. Have a great day.
Uday Patel
@happhi we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Francois Delporte
What's the first thing you celebrate with StreamCrux ?
Francois Delporte
@jakob_knutzen1 Thxxx for sharing ! Always difficult from my side to take time to celebrate
Uday Patel
@wawa_trkl we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
LisaKim
Wow, it's so nice to meet you! What do you think is the Top 3 MUST-USE software/web tools for a smooth remote work environment?
Christian Canlubo 🚀
Hi Jakob, as a fellow entrepreneur I am impressed by Butter's growth and success. Can you share some insight into your marketing strategies and tactics that have helped you scale Butter to where it is today?
Krishna Kumar
Why butter
Carly Chen
Hi Jakob! How to attract a group of high-quality users to the community we built? (like the sources, the attracting methods, etc.)
Carly Chen
@jakob_knutzen1 I totally agree with you! Since we are in the very early stages of product development and do not yet have a fully-developed offering for our users, we have encountered difficulties in launching and maintaining a successful early community. However, this is a necessary task. In light of this situation, what strategies would you recommend for expanding our user base?
Carly Chen
@jakob_knutzen1 Thank you so much for your answer! I really appreciate that!
Richard Gao
What do you do for marketing?
Uday Patel
@richard_gao2 we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Mitchell Comstock
Thanks for doing this Jakob! Community building is top of mind for us this year. If you were to rebuild the Butter community from square 1 again, knowing what you know now, how would you get started?
Uday Patel
@mitchell_comstock we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.