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HubSpot - Free Tools for Lead Generation 🛠️ (#4 SaaS Growth Hack)
💡 The Insight: HubSpot used free tools to attract & convert high-quality leads.
🎯 The Hack: Built simple, valuable tools like Website Grader to solve problems.
✨ The Magic: Prospects got instant value, and HubSpot earned their trust.
📈 The Result: Millions of leads for their CRM and marketing platform.
🤝 Why It Worked: Free tools showcased expertise and created a pipeline of warm leads.
📚 The Lesson: Give first—delivering value upfront builds credibility & engagement.
🛠️ What You Can Do: Create tools solving specific problems for your TG.
⚡ Make It Lightweight: Ensure tools are easy to use and provide immediate value.
🏆 Boost Lead Flow: Use tool sign-ups to collect emails and nurture leads.
🎬 Your Takeaway: Turn free tools into magnets that pull prospects into your ecosystem.
Balaji
https://saasgrowthdaily.substack...
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Jonathan Monroe
Free tools are such a smart strategy! I’ve used HubSpot’s Website Grader before, and it’s genius how they turn value into trust.
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@jonathan_monroe That's so true. I have been following them for quite sometime and have seen 10s of free tools myself.
I hope you liked the hack. I write more of them here - https://saasgrowthdaily.substack...
I love how effective free tools can be. HubSpot really set the standard ere what do you think is the hardest par about building one?
@mirah_shah I guess the usage comes best when you have an ecosystem of free products targeted towards a particular niche
I hope you liked the hack. I write more of them here - https://saasgrowthdaily.substack...
Giving first really work! I’ve been thinking about creating a calculator tool for my audience.
@gabriel_silass What kind of a calculator tool? Would love to learn more about it
I hope you liked the hack. I write more of them here - https://saasgrowthdaily.substack...