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How would you compare our products to our competitors’?
I think.
Let’s not beat around the bush. If you have a product, someone else out there is offering something similar. You want to know how you stack up.
Knowing where in the market your product falls, or at least how your customers see it, can unveil some really useful insights. It can tell you how to market your product in the right way, to the right people.
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Aditya Rajput
While it is difficult to get an accurate response from customers, I think getting an assessment from thought leaders in your industry is a decent approach to this.
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One good way to know where you stand with respect to your competition is by doing rigorous testing with focus groups without letting them know whose product are they choosing. Ask them reasons for picking one over the other, and take your learnings from there.
Something like that:
Our products not only stand out from our competitors', they provide superior quality and value! Our commitment to providing the most premium, top-of-the-line items are unique within the industry. We strive to provide customers with items that are crafted with precision and care. Additionally, our products are all backed by a comprehensive warranty program. This provides our customers with assurance that their items will last for years to come. With a price point that rivals any competitor, you're assured of unbeatable quality for an incredibly affordable cost. Don't settle for inferior products - choose us and invest in something amazing today!
Buy their product with your team.
Create user persona's of what everybody is going to look at.
UX, pricing, API usage, scaling, customer help, etc.
And test it.