Hey fellow marketers,
I wanted to share my journey of how I transitioned from being a fractional/acting CMO to augmenting the scope of the role and accelerating pace with Gen-AI. It's been a wild ride.
Fall 2022: The release of GPT-3.5 catches my attention like it did for many of us. Playing around with it, I was fascinated by its capabilities and potential.
Winter 2023: The realization that AI could also potentially make my job obsolete as spurred me into action. I decided to harness AI instead of fearing it. I mapped out all my marketing knowledge and operating framework, focusing on growth/marketing fit. Without fully realizing it, I was becoming a prompt engineer with a marketing cape.
Summer 2023: By the time GPT-4 was released, I had strengthened my prompt engineering skills. My marketing prompts for positioning, buyer's journey analysis, target audience analysis, SEO strategy, and campaign messaging were sharper than ever. I started operating my first projects and serving clients solely with AI-driven strategies.
Fall 2023: The announcement of customGPT and the GPT store was exciting, but also quickly overshadowed by OpenAI's debacle. Despite this, I ported all my prompts to customGPTs. The experience was promising but not yet perfect, primarily due to its limitation to ChatGPT+ users.
Early 2024: This limitation lit a fire under my a**. I built the tool I always wanted—a platform that could leverage my marketing prompts with increased productivity and efficiency. The results have been amazing: productivity and pace increased by 3 to 5 times, and we saw double-digit improvements in campaign engagement and conversion rates using AI outputs.
My takeaways:
AI is not replacing human jobs. It brings them faster to adding their value and critical eye on any given output/task.
No-Code builders are winners: The empowerment revolution in AI will significantly benefit no-code builders. The ability to create complex systems without deep technical knowledge is a game-changer for marketers and businesses alike.
The value of prompts: After AI models themselves, prompts have emerged as the second most valuable asset. A well-crafted prompt can unlock the vast potential of AI, providing tailored, insightful, and effective marketing strategies.
This journey has been more than just about adopting new tech; it's been a total shift in how I view my role.
Would love to hear your thoughts, experiences, and how you see AI shaping the future of marketing !