I'm not a founder myself, but often have a hand in large projects and decision making with our founder. I've found it's best to focus on small attainable goals, these really help boost confidence and give you motivation to keep going. The big-picture view can often be daunting, but working on one small problem at a time will eventually lead to you tackling those bigger goals you have in the back of your mind.

When I started out online traffic was zero but any startups needs this animal to thrive. I researched for a solution and stumbled across —> SEO, I found out that one aspect "onpage" SEO is my tuner that could drive enormous amounts of traffic for all websites online if applied correctly. Every startup should spend a considerable amount of time understanding how this works for free bar your time. This "IS" the common denominator for websites all startups should invest time in. Later on I found that there are 2 ways of optimising your page[s]; 📉 1 way, the normal way is always Slow and it has always been so, I don’t use anymore. 📈 Find a better way that makes your onpage take off straightaway instead of flatlining for months on end.

When you are pre-product/market fit, and you only have dozens of friends and family using the site, you don’t have enough usage to create a baseline. What you need here is a lot of lead bullets, not one silver bullet. This is where PR, community management, partnerships, and other forms of hard-to-scale growth techniques are great. This is where you need to iterate on the product based on your own expert intuition of what it needs to be. And once you have enough usage and your product is working, then you can use some of the more quantitatively driven growth techniques.