How successful were you when you used influencer marketing for promoting your business or product?
A few minutes ago, I read an overview of a report that more people take a source of news, not traditional outlets and media, but influencers. [I am attaching the screenshot from Reutersinstitute.]
TL;DR:
FB, YT, IG – More attention is dedicated to news media/journalists
TT, Snap – More attention is dedicated to influencers/creators
X – somewhere between
From my personal experience, we haven’t had much success with famous influencers in promoting the app so that people will download it. However, I think influencers are for awareness/visibility.
Anyway, I am interested in your experiences:
1️⃣ Have you used influencer services for your industry? What results did it bring you?
2️⃣ Which social networks did you use, and how did you find them? (Specifically, did they contact you themselves, or did you use a dedicated platform for that...)
3️⃣ Do you have any good tips on how to build the greatest possible collaboration with influencers?
I would be grateful if you could answer my last question.
Replies
I was exploring using collaborations with influencers/ bigger accounts in Instagram… it ended up with numer of followers increasing for the accounts I was collaborating with but not TrueMe. My understanding is that it’s easier to build reports with influencer then a brand account.
However, I never tried paid collaboration with an influencer.
minimalist phone: creating folders
@aleksandra_trueme What do you mean by building reports with influencers?
MyHabbit
minimalist phone: creating folders
@mark_heijnekamp Do you have any specific platform you want to promote/cover?
MyHabbit
@busmark_w_nika I was thinking about Linkedin but havent decided on one yet. What would you suggest?
minimalist phone: creating folders
@mark_heijnekamp For MyHabbit? I would try Instagram and some content on X related to productivity hacks, motivation, success.
Influencer marketing is quite common in China, often leveraging well-known figures within specific communities or circles, referred to as "big shots" or "大佬" in Chinese. These individuals are essentially niche influencers with a highly targeted audience and stronger trust connections. Based on past experiences, if your product has a precise target demographic, collaborating with influential figures in the relevant community can yield excellent results.
minimalist phone: creating folders
@gin_6078 Can you give an example of famous influencers in China? E.g. in tech, health and marketing? :)
Yes, the best way to market anything is through influencers. I’m also searching for influencers to promote my website, novanestai.com
minimalist phone: creating folders
@jaycey7117 Where do you search? On X, IG or?
Used it on LinkedIn and it was quite effective in getting us signups. Presently exploring other options.