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Jerry Zhang

How many days in advance do you start preparing for your launch?

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I'm recently thinking about launching my product at the end of February and I'm hoping to find hunters, I know I can publish a pre-release page up to a month in advance, so if I find a hunter now, is that useless? Because there is no way to create a pre-release page? Or am I understanding it wrong? Can someone answer my confusion?

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Manok Na Pula
Just as players meticulously strategize and prepare in advance for their next moves in Manok Na Pula, launching requires careful planning and preparation. Every detail is considered to ensure a successful and seamless experience for all involved.
It's great to hear that you're gearing up for a product launch at the end of February! The ideal timing for preparing your launch really depends on the nature of your product and your specific marketing strategy. While it's true that you can publish a pre-release page up to a month in advance, finding a hunter now is definitely not useless. Engaging with potential hunters early on can help generate buzz and build anticipation for your launch. Even without a pre-release page, you can still start building relationships with the Product Hunt community, gather feedback, and even secure some early supporters. If you'd like, I'd be happy to discuss some creative ways to drum up interest and make the most of the time leading up to your launch. Feel free to share more about your product, and we can brainstorm some strategies together.
Jerry Zhang
@felix_f_tao Thanks for sharing. This is my product. 👉 https://thinkbuff.com/ Do you have any suggestions?
Vivek Sharma
I generally start at least 60 days prior
Jerry Zhang
@vivek_equp That should be in the top 5
Start preparing for your launch ASAP. Start ramping up your activities on PH. What do you mean by finding a hunter? Do you want someone else to post your product for you? You can post your own launch and future date it by 30 days from memory. If you need a PH launch checklist, I recently posted one on Twitter. I don't think I can put the Twitter link here in this discussion, but you can find it on my PH profile https://www.producthunt.com/@jgani
Jerry Zhang
@jgani Thanks for the detailed answer. I am confused about this point. For example, if I want to release a product on 2024-02-26, can I look for hunters now?
@hacksman Apparently getting someone else to hunt your product was common, but lately this practice has been discouraged (not sure why, I only saw someone else mention it). If you submit your launch yourself, you can future date it by 30 days. However if you want someone else to hunt your product, then you should reach out to them now, and discuss the specific launch date with that person.
Jerry Zhang
@jgani Very useful experience. In addition, I found that the release date can be modified. I found that it seems that the first time I set it, it can be extended for up to 30 days. There is also an opportunity to extend this date in the future.
Richard Christopher
You're on the right track with your understanding, but let me clarify: On platforms like Product Hunt, you can indeed create a pre-launch (coming soon) page up to a month before your product's launch. This allows you to generate buzz, collect early signups, and engage potential users. However, finding a hunter early is not useless. A hunter can help you strategize your launch, refine your pitch, and amplify your product's visibility when the time comes. Steps to Maximize Your Launch Timeline: Find a Hunter Now Begin discussions with hunters who have a track record of successful launches. They can guide you on setting up your pre-launch page and help promote your product when you're ready. Set Up a Pre-Launch Page Once you're within the one-month window, create the pre-launch page. If you're already working with a hunter, they can help fine-tune it for maximum impact. Leverage the Hunter's Network A hunter can start generating interest even before the pre-launch page is live, especially through their network and recommendations. For users looking for modified CamScanner APKs, check out https://cscannerapk.com for the latest versions and features.
Iqra Arif
The preparation timeline for a launch varies, but a common approach is to start planning and preparing several weeks to a few months in advance.
Jerry Zhang
@iqra_arif Okay, thanks, I decided to start preparing now
Jaxon Smith
Preparation typically starts around 4-6 weeks before the launch date.
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Jos Buttler

You’re on the right track! You can publish a pre-release (coming soon) page up to a month in advance, but that doesn’t mean finding a hunter early is useless. In fact, connecting with a hunter well before launch can be beneficial.

A good approach is to:

  1. Secure a hunter early – They can guide you on positioning and timing.

  2. Build hype in advance – Engage communities, grow your email list, and create buzz on social media.

  3. Prepare your assets – Ensure your product page, visuals, and messaging are polished.

  4. Launch strategically – Use the pre-release page to capture early interest before your official launch.

So, finding a hunter now is not useless—it actually gives you a head start. Hope that helps, and good luck with your launch! 🚀

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Jos Buttler

You're thinking in the right direction! While the pre-release page can only go live a month before launch, finding a hunter early is still valuable.

Here’s why:

  • A hunter can provide valuable feedback on positioning and timing.

  • You can start building an audience through social media, communities, and email lists.

  • It gives you more time to prepare marketing materials, product visuals, and messaging.

Even if the pre-release page isn't available yet, connecting with a hunter now helps you lay the groundwork for a strong launch. So, it’s definitely worth doing! 🚀



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