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Dipika Menon

How important is branding for you as a tech startup?

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Im realising with time that its a must have and not just a good to have. But how do you compete with the big players. I feel we should focus on a niche and build a brand there first.
Andreas Sohns
Branding is more than a logo. It's all about building trust and standing out.
Dipika Menon
@andreas_sohns Couldn't agree more! But at what stage do you start actively focusing on it? For context, I'm building in this space and want to understand the stage at which a founder makes that decision to start actively streamline the branding efforts for their startup
Gurkaran Singh
Branding for a tech startup is like debugging code—essential for a smooth user experience and ensuring your product stands out in a crowded digital landscape!