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How do you track your competition?
There are multiple ways to track your competition and figure their strategy.
For example, use similarweb.com to understand where they get their traffic from.
Use SEMrush or Ahrefs to understand their SEO strategy.
Use F5bot.com to track competitor mentions on Reddit.
Follow your competitor's pages on social to understand their social content.
Join their communities even to understand the inner workings of how they engage with their users.
Anything else you would add?
Remember to focus on your users though, not your competitors.
Launching on Wednesday: https://www.producthunt.com/prod...
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Daniela Uemura
Competitors, among other things, are like a user testing we didn't have to invest on: Most of the time, they already have the product up and running, with real users.
I find it really useful to use the product myself as well as to follow what their users are saying about them on their comfort social media.
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For Companies that are exploring the new markets, I believe one should be allies to their potential competitions, Its a vast sea and only a small portion can be captured if we work together, helping each other with two way value addition.
Track customer reviews and feedback. Keep an eye on review platforms, forums, and social media channels where customers openly discuss their experiences with your competitors. This can provide valuable insights into their product strengths and weaknesses, as well as areas where they might be falling short in meeting customer expectations. Remember, while it's important to stay informed about your competition, your primary focus should always be on your users and delivering value to them. By understanding the competitive landscape, you can better position your product or service to meet your users' needs effectively.
@olenabomko agree, but sometimes in order to win the market, you need to know what your competitors are bad at, so that you can outline your differentiation.
I also track competitor activity on Linkedin. I created a list of competitors in my company page and there I get reports to compare by audience count, engagement and other metrics. ☝🏻
We do not track competitors. When I launched my first project, I monitored competitors very closely. Now, we research competitors but do not focus on this. The main thing is feedback from our clients. What difference does it make to me what our competitors have if our clients are satisfied and recommend us? :)
@nickanisimov unpopular opinion but I agree with you!
In the beginning, you don't know much about the market but your competitors do and they have done all the hard work so by reverse engineering what they're doing, we can get a lot of insights and initial traction.
But after a certain point, your customers give you a lot of data to work upon which should not be neglected!
F5bot is really cool , I personally track our competitors via ifttt.com, like seeing what they are up to in their social media campaigns
1. Set up Google Alerts: Create alerts for your competitor's business name, product names, and any keywords related to their products or services. This way, you will be notified of any news or articles mentioning them.
2. Follow them on social media: Follow your competitors on social media platforms such as Twitter, LinkedIn, and Facebook to keep up with their latest updates, marketing campaigns, and customer engagement.
3. Sign up for their email newsletters: Subscribe to your competitor's email newsletters to learn about their new features, products, or promotions.
4. Use competitor analysis tools: Use tools such as SEMrush, Ahrefs, and SpyFu to track your competitor's website traffic, keyword rankings, organic search visibility, and backlinks.
5. Attend industry events: Attend industry events where your competitors may be presenting their products or services. This will give you an opportunity to learn about their latest offerings and strategies.
6. Analyze customer feedback: Check out customer reviews on platforms such as G2Crowd or Capterra to learn about your competitor's strengths and weaknesses.
This discussion is a goldmine for competitive analysis strategies! Thanks for sharing, I'll definitely be trying out some of these methods
Try syften.com, to track on Twitter, Slack, Product Hunt, Indie Hackers and other communities
@franksondors Meta Ad Library and Google Ads Transparency Center to monitor your competitor current ads on the platforms
Very well said. Tracking your competition is an essential aspect of staying ahead in the digital landscape. A couple of go-to tools in this regard include Similarweb, which provides valuable insights into your competitors' traffic sources. Understanding where they're getting their traffic can offer strategic direction for your own online presence.
Moreover, SEO plays a crucial role in outperforming your rivals, and tools like SEMrush and Ahrefs come in handy for dissecting their SEO strategy. Now, speaking of SEO and competitive edge, let me introduce you to AiToolsKit.ai. As you wrote Semrush/Ahrefs, so let me tell you that AiToolsKit.ai is a free alternative of Ahrefs and Semrush because it has a complete seo tools kit including keywords research and backlink analysis. Beside seo, it has 15+ youtube tools, Instagram Marketing tools, AI Tools and many more.
PH Link: https://bit.ly/AiToolsKit-a-web-app
For me since I have a mobile app all the app store metrics (ratings and ASO stuff) are tracked with appfigures. So I can see how keywords and app rankings stack up against competing apps
Hey @franksondors
This is a very interesting subject. We are in the Blockchain and AI space and the space is very small when comes to Blockchain but when comes to AI the space is pretty much doubling every week!
To be transparent we don't track our competition and most of the time we don't even know what they are up to unless we catch up at some event.
We have a road map that we are sticking to given the crazy swings in the industry. We are building for the long term and it is important to focus on macro market conditions and build in the micro.
Cheers
Kosala
For me it is:
- SemRush
- Google analytics, search console, ads
- Hotjar
- Feedback campaigns
