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Martin Maričák

How do you test willingness to pay before the product is launched?

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Common startup advice is you should "validate". Either MVPs, or some concepts / ideas, and it's largely true. It's not always easy to test willingness to pay early, especially with complex products that are not launched yet. What worked for you?

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Andrew Dale
Talking to people you know can give you valuable insights and potential early adopters.
Kostya Bolshukhin
Didnt get really good at it But I like creative promos for early users like: — pay at will — lifetime payment for those early users Other than that you dont really validate willingness to invest $ in product. But you can validate willingness to invest time by running interviews and workshops with potential customers.
Martin Maričák
@kostyabolsh I've seen more of these pioneer offers (e.g. 5 years for a substantial discount) and I like this approach. But what if you haven't launched your product yet?
Rohit Kumar
Launch a crowdfunding campaign and see how much support you get. People’s willingness to contribute funds can be a strong indicator of their interest in your product
Martin Maričák
@rothit_kumar_cd Crowdfunding is often used as an example, though I've always struggled with two things: 1. sometimes you don't want to go public early 2. it takes a lot of effort and resources to build a successful crowdfounding campaign.
Gemma Mortlock
I've seen them generate a lot of buzz and interest before a product even launches.
Martin Maričák
@gemma_mortlock In your opinion, how strong of an indication a buzz is for the future conversion into paid customers?