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Martin Maričák

How do you test willingness to pay before the product is launched?

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Common startup advice is you should "validate". Either MVPs, or some concepts / ideas, and it's largely true. It's not always easy to test willingness to pay early, especially with complex products that are not launched yet. What worked for you?

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Andrew Dale
Talking to people you know can give you valuable insights and potential early adopters.
Kostya Bolshukhin
Didnt get really good at it But I like creative promos for early users like: — pay at will — lifetime payment for those early users Other than that you dont really validate willingness to invest $ in product. But you can validate willingness to invest time by running interviews and workshops with potential customers.
Kostya Bolshukhin
@martinmaricak in Beta with early users now, launch on PH in 2 weeks!
Gemma Mortlock
I've seen them generate a lot of buzz and interest before a product even launches.