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Hussam

How do you strike a balance between product development and early marketing outreach?

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Noel Rajakumar PS
Let's take the device fingerprinting tool update for a fraud risk tool : Product development happens by understand the market requirement and the need for this feature. Marketing outreach can include adding value to use cases for ex. the type of fraud that occurs in e-commerce platforms like the account takeover, credential stuffing and bonus abuse
André J
Just limit your SoMe marketing to a set amount of time each day. like 30min. More than enough.
Pierre-Yves Dubreucq
Very good question :) I haven't the good answer I think ;)
Hamna Malik
Launching soon!
Begin with a basic version of your product (MVP) that addresses your customers' essential needs. Simultaneously, connect with your target audience through marketing to gather feedback, enhance your product, and generate excitement before the launch. Ensure that both marketing and product development collaborate to support each other's growth.