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How do you prefer tracking your marketing campaigns?
For the peers in marketing,
What is your usual go-to method for tracking your marketing campaigns?
And if you're advertising on multiple platforms, how do you bring all that data together?
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Wesley Vaughn
I usually rely on a combination of Google Analytics and platform specific dashboards to track my campaigns
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I think a good CRM with built-in tracking features is invaluable. I use one to merge data from different platforms.
For me, a good dashboard tool like Datastudio works wonders for bringing all the data together.
